Backing Britain on the global stage: Sky becomes an official partner of Team GB and ParalympicsGB

Sky today announces a new partnership with Team GB and ParalympicsGB, reinforcing its commitment to British sport, and bringing the country together around significant cultural moments, inspiring stories and achievements that matter most. 

The partnership will run from the Olympic and Paralympic Winter Games Milano Cortina 2026 through to the Olympic and Paralympic Games Los Angeles 2028, supporting athletes across the full Olympic and Paralympic cycle.

Sky will play a central role in connecting audiences across the UK to the athletes, celebrating their achievements, challenges and breakthroughs along the road to the world’s biggest sporting stage. By leveraging the power sport has to create shared experiences, Sky will bring communities together to back the best of Britain.

United by a belief in better, Sky, Team GB and ParalympicsGB share an ambition to push boundaries, champion progress, and inspire the next generation of British athletes.

This is part of Sky’s long-term commitment to supporting the growth of sport in the UK, including their position as the biggest investors in women’s sport in the country.

Tim Ellerton, Chief Commercial Officer at Team GB, said:

“We are incredibly excited to embark on this unique and innovative partnership with Sky. Team GB is made up of extraordinary athletes with powerful stories to tell, and having Sky’s support will allow us to amplify their journeys and build even deeper connections with fans across the nation. As we stand on the eve of Milano Cortina 2026 and look ahead to an era-defining Games in Los Angeles 2028, this collaboration ensures we are championing our athletes every single day to inspire the next generation.”

Jenny Seymour, Commercial Director at ParalympicsGB, said:

“The announcement of this exciting partnership with Sky is a huge opportunity to showcase the incredible athletes and sports who represent ParalympicsGB at the Winter and Summer Games. As ParalympicsGB’s official partner, Sky’s brand reach and audience engagement across its extensive portfolio of products and channels has the potential to bring new audiences ever closer to the powerful stories that make the Paralympics one of the biggest sporting events in the world. We can’t wait for the partnership to get started and to work with Sky to champion inclusion, challenge perceptions of disability and inspire the next generation of fans and athletes.”

Sophie Ahmad, Chief Consumer Officer at Sky, said:

“We are proud to partner with Team GB and ParalympicsGB as part of our long-term commitment to British sport.  Team GB and ParalympicsGB represent ambition, resilience and excellence - values that closely align with Sky’s Believe in Better ethos.  We’re delighted to be supporting them and bringing their stories to our customers and communities.”

Andrea Spendolini-Sirieix, Team GB Olympic diving medallist, said:

“There really is no feeling like knowing the whole country is right behind you, so it’s amazing to have Sky getting behind Team GB to help take that support even further. Athletes put in years of work behind the scenes, and it’s really special when the fans get to come along for the ride. The road to LA28 was always going to be a big one for me, but I can’t wait to see how this partnership takes that excitement to the next level.”

Lauren Steadman, ParalympicsGB triathlon multi-medallist, said: 

“I’m really excited about this partnership between ParalympicsGB and Sky as we look towards LA 2028. Our work together is more than medals, it’s about changing perceptions, championing inclusivity and showing what can be achieved when opportunity and ambition come together.”

Sky has a long-standing track record of investment in UK sport, with Sky Sports contributing around £18 billion to the sector over the past decade. In 2024 alone, this investment helped underpin more than £10 million of economic activity each day, alongside hundreds of millions of pounds supporting the long-term development of grassroots sport across the UK and Ireland.

Looking ahead, Sky’s ambition is to bring millions more people from all parts of society closer to sport and its benefits. Partnering with Team GB and ParalympicsGB represents a significant step forward in delivering that goal.

Sky connects and entertains millions of people across Europe. At the heart of everything we do, is a belief that people deserve better. For decades, we’ve shaken up every category we entered to give people what they love, to make life a little easier and to provide great value. That’s how we bring millions of customers the joy of a better experience in TV, broadband and mobile.

In TV, we offer the best sports coverage, unmissable TV and the smartest ways to stream and aggregate the TV you love. In broadband, we power homes and businesses, with a fast, reliable connection. In mobile, we bring people closer, with plans at unbeatable value. And now, you can even keep your home connected and protected, through our smart insurance. We design our products to fit seamlessly into your life, with service whenever and however you need it. 

That’s how we do better for customers. And we believe in better for society too. We power the cultural economy in the UK and beyond, making award-winning news, original sport, and entertainment. We contribute billions to UK GDP, creating and sustaining thousands of jobs and sharing both our journalism and our coverage of the arts, free of charge. We are cutting emissions and making recyclable, energy-efficient products, and we give back, through free internet access and digital skills for under-served communities and young people.

Sky is owned by Comcast Corporation, a global media and technology company.

ParalympicsGB is the Great Britain and Northern Ireland Paralympic team competing at the summer and winter Paralympic Games. We know that the outstanding performances of our athletes have a powerful impact on the British public and can shift perceptions of disability in society, helping to inspire a better world for disabled people.

We have a proud history as the United Kingdom is the birthplace of Paralympic sport which began with the Stoke Mandeville Games in 1948 and has grown to become one of the biggest sporting events in the world.

London 2012 is still widely acclaimed as the greatest Paralympics Games ever where, ParalympicsGB athletes won an unforgettable 120 medals to finish third in the medal table. At Tokyo 2020 and Paris 2024 ParalympicsGB won medals in a record breaking 18 different sports – the most of any nation ever.

ParalympicsGB is the UK’s largest disability sports charity and relies on the support of its commercial partners to deliver a world class environment where athletes can achieve their personal best performances and break down barriers for all disabled people. More details can be found here: Further details are available at https://paralympics.org.uk/

Team GB is the national Olympic team of Great Britain and Northern Ireland, and the face of the British Olympic Association (BOA). The role of the BOA is to prepare and lead Team GB athletes at all Olympic events, and to develop, promote and protect the Olympic Movement and Olympic values within the UK. Their vision is to unite and inspire the nation through the power of Olympic sport, bringing the country together behind a team that everyone can believe in.

 Since London 2012, Team GB have consistently won over 60 medals at every summer Olympic Games. The 65 medals secured at Paris 2024 included the 1,000th Olympic medal in the nation’s history. Team GB is the only nation to have won a gold medal at every summer Games since the first modern Olympics in 1896.

 The BOA is independent, privately funded and receives no annual funding from the lottery or government. The success of Team GB is wholly dependent on support from commercial partners, patrons and income generated from fundraising events.