Mattel, Disney and Viktor&Rolf Unveil Limited-Edition Couture Collector Doll Inspired by Disney’s Cinderella

Mattel, Inc. (NASDAQ: MAT), in collaboration with Disney and renowned fashion house Viktor&Rolf, announced the launch of the Viktor&Rolf x Disney Collector Cinderella Doll, a striking and limited-edition collector’s item that redefines the boundaries between fashion, fantasy, and storytelling. This collaboration stems from Disney’s enduring creative relationships and a shared vision that unites the three iconic brands in creating something truly extraordinary. With a limited quantity available worldwide, this high-concept reinterpretation of the classic Disney Princess character will be unveiled during Paris Fashion Week at Musée des Arts Décoratifs on January 21st.

Inspired by a dramatic tulle and embroidered gown from Viktor&Rolf’s Spring Summer 2019 Haute Couture “Fashion Statements” Collection, the doll embodies the designers’ signature blend of surreal elegance and theatrical flair. The result is a collector’s piece that applies Viktor&Rolf’s artistic vision to the classic enchantment of the Disney Collector style, realized through Mattel’s legacy in creating dolls while paying tribute to the culture, creativity, and original design of the 1950 film.

This modern portrayal brings the 75th anniversary celebrations of Disney’s Cinderella to a dramatic close, imagining a beloved Disney Princess as a fashion-forward muse for today’s global audience—daring, imaginative, and unapologetically couture. She wears a sculptural haute couture gown, glass high heels, and a smartphone paused permanently at 11:59 p.m., alluding to a modern Disney’s Cinderella who writes her own rules.

“We have a longstanding fascination with dolls. Already as children, dolls functioned as ersatz runway fashion models that allowed us to dream and project our fashion fantasies into the world. A lot of our interest in dolls is connected with our childlike attraction to the mystery and glamour of fashion itself. This dreamy sense of wonder has never quite left us,” said Viktor Horsting and Rolf Snoeren.

“This collaboration with Disney Princess and Viktor&Rolf is a bold celebration of reinvention,” said Robert Best, Vice President of Doll Product Design, Mattel. “By uniting Disney’s timeless storytelling with Viktor&Rolf’s avant-garde luxury fashion and Mattel’s legacy of design innovation, we’ve created something far beyond a doll. It’s a statement piece, a love letter to fashion, fantasy, and fearless creativity.”

“Our bold collaborations with leading brands continue to push the boundaries of Disney’s storytelling in fresh, culturally relevant ways,” said Paul Gitter, EVP of Global Brand Commercialization, Disney Consumer Products. “This unique partnership with Viktor&Rolf and Mattel fuses contemporary fashion, art, and nostalgia to create an elevated, one-of-a-kind collectible—reimagining the essence of Disney Princesses through a modern, fashion-forward lens.”

An upcoming 30-minute documentary special, “Disney Princess: Create Your World – Mattel and Viktor&Rolf,” set to debut on Hulu and across ABC Owned Television Stations’ digital and streaming platforms beginning March 24, 2026, will captivate audiences with an exclusive, behindthe-scenes exploration of the Viktor&Rolf x Disney Collector Cinderella Doll. This episode will showcase Mattel, Disney and Viktor&Rolf as they reveal the creative process that reimagined a beloved Disney fairytale character into a stunning couture collectible. This will be the third episode in the “Create Your World” series following “Create Your World x Coperni” and “Create Your World x Pandora.”

The Viktor&Rolf x Disney Collector Cinderella Doll is available for pre-sale on MattelCreations.com, Mattel’s design-driven platform celebrating the intersection of pop culture, fandom, and play, and Viktor-rolf.com starting January 20, 2026, for an SRP of $125 USD with product availability beginning in early spring.

Product imagery available HERE.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com