Sara Errani, new Alfa Romeo Brand Ambassador

• Alfa Romeo strengthens its bond with tennis by announcing Sara Errani as its new Brand Ambassador, confirming its commitment to supporting Italian sporting excellence.
• A partnership in addition to that with Jasmine Paolini: a pairing that symbolizes two complementary souls of Italian tennis: energy and emerging talent on the one hand; experience and international credibility on the other.
• Sara Errani has had a highly prestigious career as a world tennis star with over 40 titles, nine Grand Slams in doubles, the lead in the WTA doubles ranking in 2012 and Olympic gold in doubles at the Paris 2024 Games, all values that reflect Alfa Romeo’s sporting identity and ambition.
  

Alfa Romeo strengthens its link with the world of sport, in particular international tennis, by announcing Sara Errani as the new Brand Ambassador. A collaboration that forms part of the brand’s journey in support of Italian sporting excellence and the values that have always united Alfa Romeo and high-level sport: passion, determination, style, and performance.

Alfa Romeo thus consolidates the current partnership with Jasmine Paolini, creating a pairing that embodies two complementary souls of tennis: the grit and energy of the Tuscan champion are now flanked by the experience and international credibility of Sara Errani, forging an authentic synthesis between emerging talent and consolidated expertise, in tune with the brand’s DNA.

As Brand Ambassador, Sara will be featuring in various Alfa Romeo communication initiatives in the coming months, representing the brand at events in Italy and abroad and consolidating its image as a symbol of Italian style and exhilarating performance on the global scene.

“We are thrilled to welcome Sara to the Alfa Romeo family. Her brilliant career is the result of perseverance, sacrifice and competitive spirit, values that fully reflect Alfa Romeo’s identity,” stated Eugenio Franzetti, Alfa Romeo Head of Marketing. “Through this collaboration, the Brand confirms its commitment to supporting personalities who can represent Italian excellence around the world and who can embody a style made up of extraordinary passion and determination.”

Born in Bologna in 1987 and raised in Massa Lombarda (Ravenna province), Sara Errani has taken more titles than almost any Italian tennis player ever. After going professional in 2002, she reached her highest ranking – fifth in the WTA singles in May 2013, confirming herself as one of the best performers on the singles circuit. In doubles, she took countless victories, including nine Grand Slam titles (six in women’s doubles, three in mixed doubles) and took the lead in the WTA ranking in 2012. Her career is studded with over 40 singles, doubles and mixed doubles titles and a trophy haul topped off by the Olympic gold medal in doubles she won at the Paris 2024 Games with Jasmine Paolini. She has also made significant contributions to the Italian team in tournaments such as the Billie Jean King Cup, which she has won five times.

“Joining the Alfa Romeo family is a source of great pride for me,” noted Sara Errani. The brand tells a story of passion, determination and courage, all of which have accompanied my every challenge, every sacrifice and every goal I have achieved. For me, sharing this vision – made up of Italian style and the constant quest for performance – means continuing to push my limits, with the same ambition that has always guided me, on and off the court.”

Now, with Sara Errani, the brand further strengthens its link with the world of sport, placing itself alongside those who always aim for the best, both on the road and in sports. Just like its line-up, the epitome of sportiness and innovation: from the Junior – a compact sports car designed for a contemporary audience – to the New Tonale, an evolution of the brand’s first electrified SUV that combines performance and efficiency. Alongside, the iconic Giulia and Stelvio, authentic expressions of Alfa Romeo’s sporting DNA, and the New 33 Stradale, an authentic work of art in motion made according to an exclusive artisan process with the highest quality standards and obsessive attention to detail.