Rolls-Royce Motor Cars Appoints New Regional Director for United Kingdom, Europe and Central Asia

• John Beckley takes up position as Regional Director for the United Kingdom, Europe and Central Asia
• Beckley assumed his new role from 1 January 2026 and is based at the Home of Rolls-Royce
• He brings nearly three decades of experience across BMW Group and Rolls-Royce Motor Cars
• Beckley succeeds Boris Weletzky, who moves to a new position inside the BMW Group

“I am delighted to welcome John Beckley to his new role as Regional Director for the United Kingdom, Europe, and Central Asia – a significant and sizable geographical region which is extremely important to our business.

“John brings his extensive strategic and operational experience, having held several senior positions during his 20-year tenure within Rolls-Royce Motor Cars. His recent experiences, particularly within Sales and Bespoke, will ensure the continued momentum in these key markets underpinning the increasing requests for Bespoke Rolls-Royce. I wish John every success in his new role.”

“John succeeds Boris Weletzky, whom I would like to thank for his contribution to Rolls-Royce’s success in the region and wish him well in his new senior role within the BMW Group.”
Julian Jenkins, Director of Sales & Brand, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars has announced the appointment of John Beckley as Regional Director for the United Kingdom, Europe and Central Asia, effective 1 January 2026.

John brings deep strategic and operational experience across sales, Bespoke and brand leadership, built over almost 30 years within BMW Group and Rolls-Royce Motor Cars. His appointment reflects the importance of a region that encompasses the marque’s home market and a diverse group of established and emerging luxury markets.

John began his career with the BMW Group in 1996 as an apprentice technician at a BMW dealership in the United Kingdom, progressing through the technical ranks, which saw him become one of the lead Field Product Engineers for BMW UK, later joining Rolls-Royce Motor Cars in 2008 as an Aftersales Manager. Since then, he has successfully transitioned to the sales side of our business and has held a series of senior roles across the business, including Regional Head of Sales, Global Bespoke General Manager and most recently Global Sales Steering and Performance roles. He also played a central role in the highly successful launch of Cullinan, extending the Rolls-Royce portfolio to clients seeking a different expression of Rolls-Royce.

He succeeds Boris Weletzky, who moves within the BMW Group to take up a senior role in the Motorrad division in Munich. Prior to Rolls-Royce, Boris held various leadership positions within the BMW Group. During his four-year stewardship, the United Kingdom, Europe and Central Asia region experienced consistent growth and long-term value creation.