New Balance Signs FC Porto and Spain Striker Samu Aghehowa

New Balance has announced the signing of Samu Aghehowa, the FC Porto and Spanish National Team striker whose explosive rise has made him one of football’s most exciting talents. The dynamic forward joins a strong roster of New Balance football athletes as the sport enters one of its biggest global years to date.

Samu has earned a reputation for finding the net in every kind of moment. Whether timing a run in behind or arriving in the box for the decisive finish, he’s consistently in the right place at the right time. After joining his first professional academy at 17 with FC Granada in 2021, he worked his way to a La Liga debut in 2023. In the summer of 2024, he transferred to FC Porto, New Balance’s longest-sponsored club, making an immediate impact with his first goal just two matches into his tenure. He went on to win Olympic gold with Spain in 2024 before debuting for the Senior National Team later that year against Switzerland. In the 2024/2025 season, he scored 12 goals in his first 13 matches and in 2025/2026 has already tallied 13 goals in 16 appearances.

“Joining the New Balance family feels so natural. I already love wearing NB for my Porto kit, so I’m excited to lace up in the Furon v8 as well,” said Samu. “We share similar values around hard work, community and doing things the right way, so I’m proud to join such an impactful brand.”

“Samu fits our brand at every level, through his work ethic, values and commitment to craft,” said Andrew McGarty, Director of Sports Marketing, Global Football at New Balance. “He’s an instinctive goalscorer who brings the joy and competitiveness that defines New Balance Football into every match. He’s the perfect puzzle piece for the roster we’re building, and we’re so excited to have him on board.”

The relationship will extend beyond the pitch, with New Balance to collaborate with Samu on community initiatives and feature him in lifestyle and performance campaigns across the brand.

For more information, visit www.newbalance.com/football.

About New Balance Football

New Balance football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world’s great football clubs including FC Porto, LOSC Lille, Atalanta BC and Bayer 04 Leverkusen, as well as a roster of topflight players who excel at the highest level of the game. For more information about New Balance Football, visit newbalance.com/football. New Balance Football can be found on Facebook, X and Instagram.

About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 10,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.