The most loved Airbnbs on social in 2025

Key Takeaways

• Social media is the leading source for discovering new destinations for Gen Z Americans, according to a recent survey.
• Listings that are immersed in nature, have unique architecture and design, and feature amenities centered on relaxation and rejuvenation were the most inspiring to social media users this past year.
• Trending social posts reveal that guests are seeking escapes where they can disconnect, unwind, and fully experience extraordinary spaces, from stargazing in secluded cabins to soaking in nature-filled views from repurposed homes.

From inspiration to aspiration, social media now sets the stage for where travelers want to go next. The most-loved Airbnbs topping Instagram and TikTok feeds this past year are the ones that guests can’t stop imagining themselves in.

Whether it’s a cabin perched above a glacier-fed river that’s perfect for unplugging in nature, or an entire DC-6 airplane transformed into an unforgettable home, these listings represent what travelers crave most. Guests flocked to remote retreats where they could stargaze from bed, creative homes where the architecture is as inspiring as the setting, and calming sanctuaries designed for deep rest and wellness. 

Survey data shows that for Gen Z, platforms like Instagram and TikTok have become the leading source for discovering new destinations¹, but the shared characteristics of the most loved listings reflect what guests are truly seeking: escapes that let them connect offline, unwind, and be inspired in extraordinary spaces. Below are some of 2025’s most loved Guest Favorite listings based on total engagement on TikTok and Instagram.²

Tucked just above sea level in the heart of the North Cascades, this thoughtfully designed, off-the-grid cabin sits right on the edge of the glacier-fed Cascade River. Guests are immersed in the soothing sounds of whitewater rapids and breathtaking forest views. The wrap-around deck overlooks the river, creating a perfect escape for those seeking tranquility and the constant lull of rushing water.

This one-of-a-kind DC-6 airplane house is set beside a private airstrip outside Wasilla, Alaska, where the nostalgia of Alaska’s aviation history meets modern comfort. The airplane house features two bedrooms, a full kitchen, a living area, and even access to the cockpit. Guests can explore every nook of this authentically restored cargo plane and enjoy proximity to year-round Alaskan adventures.

Situated in the heart of the picturesque Liverpool Plains, Gilay Estate invites guests to experience the charm of rural living in style. This thoughtfully designed estate blends contemporary comfort with the natural beauty of the plains. Guests can stroll through scenic grounds, marvel at the striking architecture, and unwind in the hot tub for a quiet, peaceful getaway.

Located in scenic forests across from Hinckley Reservoir, this spa cabin is a romantic oasis for couples seeking relaxation and rejuvenation. The private spa room features an indoor waterfall, a massage bed, a soaker jet tub, and cozy armchairs. Elegant wooden accents, designer furnishings, and serene forest views are all curated to create an unforgettable, carefree retreat.

Located at the edge of Rio Grande National Forest in a dark sky zone, Star of the Wild offers a truly unique off-grid experience. Guests can roll their bed outside to sleep beneath a canopy of untouched stars, refresh in the greenhouse shower, and enjoy wide open views in every direction. The cabin features a cozy atmosphere, a wood-fired hot tub, and access to hiking, biking, and nearby rock climbing.

Quetzalcoatl’s Nest is an immersive, architecture-forward property designed by Javier Senosiain, woven into the natural landscape on the edge of Mexico City. This oasis encourages creativity and relaxation, situated next to gardens and water ponds. The four-bedroom condo features minimalist interiors that complement the outdoors, and every window frames a different inspiring view.

Right in the heart of Black Mountain, this chic cabin offers a tranquil escape for guests to slow down, reset, and reconnect with themselves and loved ones. The cabin features a cozy reading nook, a sunroom, a relaxing hot tub, and a warm fireplace, providing the perfect setting for a restful retreat. Along with breathtaking mountain views, the property offers entertainment with its own speakeasy and arcade.

Set amidst the natural beauty of the Big Island of Hawaii, this world-class treehouse offers a unique and romantic escape for those seeking adventure and inspiration. Designed as a living, environmental sculpture, the treehouse invites guests to check off a once-in-a-lifetime experience from their bucket list. With expansive windows and wraparound decks, guests can enjoy breathtaking 360-degree views of lush surroundings and star-filled skies.

This modern luxury apartment, designed with sleek architecture, offers guests a tranquil getaway near Lake Garda. The spacious terrace boasts stunning mountain views, and the serene, quiet surroundings provide the perfect setting to truly disconnect. Whether enjoying picturesque vistas of the mountains or the nearby city, the apartment is ideal for relaxation and observation.

Nestled in the rolling foothills of Emigrant Peak at the heart of Paradise Valley, this beautifully remodeled log cabin gives guests a true taste of cowboy-core living. Situated between Livingston and Yellowstone National Park, guests can immerse themselves in the spirit of the West by exploring the surrounding trails on horseback and hiking through the scenic landscapes.

¹Based on external data results from an online survey conducted by Panterra Research of adults in the United States, Canada, Mexico, Germany, France, Brazil, Italy, Japan, and South Korea. The survey was fielded from April 6 to April 22, 2025. The margin of error for these sample sizes is ±2.5, ±3.1, and ±3.3 percentage points (for n=1,500, n=1,000, and n=900, respectively) at the 95% confidence level, and is larger for smaller subgroups or lower sample sizes.

²These are some of 2025’s most loved Guest Favorite listings based on total engagement which combines likes, comments, shares, and impressions on TikTok and Instagram from January 1, 2025 – December 9, 2025.