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Vroom, Vroom! The Working Person’s Store Gears Up to Serve Rapidly Growing Motorcycle Enthusiast Market


Milwaukee Motorcycle Clothing Company is a roaring success for regional work apparel retailer -

August 1, 2005; Lakeville, IN – The Working Person’s Store (“Working Person”) has added the Milwaukee Motorcycle Clothing Company (“MMCC”) to its “Best of Breed“ line-up of name brand workwear apparel and footwear vendors.

Eric Deniger, Chief Executive Officer of Working Person said, “The response has been tremendous; our customers tell us they love the look and workmanship of Milwaukee Motorcycle boots. The brand’s traditional styling attracts riders and non-riders alike. It’s an unmistakable look associated with this great American pastime.”

Working Person provides a broad selection of high-quality, branded workwear, footwear and accessories, through its destination retail store, its mobile industrial sales division and its award winning web site,

DJ Richlen, MMCC representative explained, “All of our Milwaukee Motorcycle Clothing Company styles feature Freedom FlexTM technology. Freedom FlexTM provides you with instant comfort right out of the box, making every pair feel like your time-tested, favorite pair.”

Richlen added, “Our boots are made with venerable Goodyear Welt construction and the outsoles provide you with acid-resistant, oil-resistant, slip-resistant and non-marking performance. Our boot uppers are made with top-grain cowhide and are complemented by stylish hardware accents that are strategically placed to add flare without exposing our motorcycle riders to unnecessary scuffs and marring.”

Motorcycle enthusiasts everywhere are a rapidly growing group that includes both men and women, cutting across geographic regions and income groups.

About Working Person’s Store

Established in 1995, The Working Person’s Store is dedicated to serving the needs of working people. The company offers a broad selection of durable, comfortable, affordable clothing, footwear and accessories at its flagship store in Lakeville, Indiana, and its award winning website at In the store, or on the Web, the company has earned a reputation for value, quality, and a fanatical attention to customer service.

Working Person is a workwear apparel destination for brands that include Carhartt Clothing, Helly Hansen, Dickies, Red Kap, Thorlo Socks and Wigwam Socks, as well as leading footwear brands sought by motorcycle enthusiasts and working people alike, including Harley Davidson Boots, Wolverine Boots, Carolina Boots, Doc Martens Boots, Redwing Boots, Chippewa Boots, Timberland Boots, Danner Boots, Georgia Boots, Bates Boots, Dunham Boots, Thorogood Boots, Gear Box Boots and many others.


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