Tesco launches Everyday Low Prices on brands you love

Tesco is giving shoppers a January boost with the launch of a bold commitment to keep prices low on thousands of products from some of the nation’s most-loved brands.

Weetabix, Fairy Original Liquid, Heinz Baked Beans and PG Tips teabags are among more than 3,000* branded products that will have their prices kept consistently low as part of Tesco’s new Everyday Low Prices scheme that launches today.

The scale of this move is a significant step on, with nearly three times more brands included in Tesco’s commitment to giving customers reassurance on consistently low prices, week in, week out. This is in addition to Tesco’s existing Aldi Price Match on more than 650 lines and over 10,000 Clubcard Prices, underlining Tesco’s commitment to delivering great value for shoppers.

Tesco has marked the launch with new research exploring how much UK households value the brands they love most. The findings highlight the strength of brand loyalty across the country with almost two thirds of shoppers (64%) saying they could name at least one brand they would never consider swapping, while nearly a third (31%) said they could think of several.

When asked to name their favourite branded items from a list of 50 famous supermarket products the top five spots went to Coca Cola, Cadbury’s Hot Chocolate, Fairy Original liquid, Branston Pickle and Heinz Baked Beans.

And when asked if people in their household would notice if they swapped their most-loved product, 63% of all respondents, and three-quarters of 25 to 34-year-olds said they would. Those in Northern Ireland were most likely to say their household would notice (72%) compared to 53% in Wales.

More than 70% of those questioned also said that having a good selection of branded products was an important factor in their choice of where to shop, with 79% of 25 to 34-year-olds saying it was important to them.

In a nod to Tesco’s long history of delivering great value for customers, Everyday Low Prices’ new red logo will be accompanied by the return of the iconic blue and white stripes that symbolise value at Tesco. The retro stripes, that have been brought up to date with a modern twist, will be front and centre of a major marketing campaign highlighting the low prices available on leading branded products.

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*In larger stores and online. Not all products will be available at all locations.

The research was conducted by Censuswide, among a sample of 2,000 Nationally Representative UK Respondents (aged 18+). The data was collected between 10.12.2025 and 12.12.2025.

A selection of products included in Everyday Low Prices from today (5^th January 2026)

Product                                                                   Everyday Low Price

Fairy Original Washing Up Liquid 320ml                           90p

Nutella Hazelnut Choc Spread 350g                                 £2.90

Marmite 250g                                                                     £2.85

Weetabix 12 Pack                                                              £2

Branston Pickle 360g                                                         £2.20

Ben’s Original Classic Basmati Microwave Rice 220g       £1

Hellmann’s Real Mayonnaise Squeezy 430ml                   £2

Lurpak Slightly Salted Spreadable 250g                            £3.30

PG Tips Original black Tea 40 Tea Bags                            £1.70

Kelloggs’ Fruit n Fibre cereal 700g                                     £3.50

Aquafresh Freshmint Toothpaste 75ml                               95p

Warburtons Soft White Farmhouse Loaf 800g                   £1.50

L’ Oreal Elvive Hydra Hyaluronic Shampoo 700ml            £5.75

Birds Eye Crispy Chicken 170g                                         £1.25

Pilgrims Choice Extra Mature Cheddar Cheese 350g       £3

Richmond 12 Thick Pork Sausages 615g                          £2

Heinz Baked Beans in Tomato Sauce 150g                       60p

Cadbury Highlights Milk Chocolate Drink 180g                  £4.60