Lenovo and Motorola Power Cutting-Edge Gaming at FIFAe Finals 25

Lenovo Legion gaming devices and Motorola smartphones powered the FIFAe Finals 25, allowing the most elite gamers in the world reach their impossible with incredibly robust and cutting-edge experiences.

The FIFAe Finals 25, which ran in Riyadh, Saudi Arabia from December 10-19, is the world’s number 1 football esports competition with the world’s best battling it out across eFootball™ Console,eFootball™ Mobile and Rocket League.

Lenovo Legion gaming devices and Motorola smartphones were at the very center of the action.

Lenovo’s Legion Tower 7i, Legion gaming monitors, mice, keyboards, accessories and other Lenovo devices were used exclusively by athletes as well as FIFAe staff to power one of the largest esports competitions in the world.

The Rocket League competition was played exclusively on Motorola smartphones, as the world’s best gamers pushed themselves to the limit. Fans attending the tournament were also able to experience the power of both Lenovo and Motorola devices themselves at the Lenovo booth on-site.

The partnership between FIFAe and Lenovo is part of the company’s wider collaboration with FIFA, where Lenovo is the Official Technology Partner of the FIFA World Cup 2026™ and the FIFA Women’s World Cup 2027™ through the delivery of advanced technology and infrastructure. Across these events, Lenovo is providing devices, AI-driven solutions, and data center services that enhance operations, broadcasting, and fan engagement on a global scale.

“Lenovo’s Legion has long been at the cutting edge of gaming technology and the FIFAe World Cup provided us with the perfect opportunity to deliver on the biggest possible stage,” said Volker Düring, VP, PC Gaming Business at Lenovo. “Legion is the preferred gaming device for so many of the world’s elite gamers, who rely on Legion to deliver the very best time and time again. The athletes at the FIFAe World Cup are no different, and we once again stepped up to the plate and delivered an elite competition on the global stage.”

“Through our partnership with Lenovo, we’re able to support football esports players with the performance they need to compete at their highest level, while delivering world-class experiences for fans across our events,” said Christian Volk, Director Gaming and Esports at FIFA.  “Lenovo’s innovative technology is a driving force in taking the FIFAe platform to new heights and inspiring the next generation of football fans.”

Lenovo Legion is the premium gaming brand of Lenovo, crafting smarter hardware—including laptops, towers, handhelds, gaming tablets, monitors, and accessories—software, and services, empowering gamers from across the world to band together and reach their impossible.

Holograms

Also featured at the FIFAe Finals 25 were a series of Lenovo holograms that created unforgettable fan experiences, promoted interactive retail and brought event information to life using AI-powered holographic technology.

This hologram technology, powered by Lenovo AI, creates unique fan experiences, including selfies with mascots and players, to interactive conversations with AI-powered legend avatars or welcome messages displayed on arrival at venues or events.

“This solution combines advanced volumetric hologram technology with Lenovo’s AI to deliver immersive, human-like interactions,” said Asia Sheikh, Director & CTO, Technology & AI Innovation at Lenovo. “Its adaptability allows operators to customize experiences instantly, making it ideal for stadiums, airports, healthcare facilities, and other Smart Spaces. With Lenovo holograms, venues can offer personalized digital assistance, richer fan engagement, and seamless, intelligent services—elevating how people connect with spaces and brands.”

In Riyadh, six different hologram experiences were delivered, including selfies with holograms of FIFA President Gianni Infantino and members of the Saudi Arabia egames team. Users stepped into the frame and took selfies with the hologram with photos captured instantly ready for sharing and download.

Holograms displaying event details, the FIFAe World Cup trophy and FIFA tournament merchandise for sale were also used.

Holograms were also delivered at the FIFA World Cup 2026™ draw in Washington D.C. on December 5 and will be enhancing the fan experience at FIFA World Cup™ venues, Fan Festivals and other locations across North America next year.

Fans looking to game with the same devices as the world’s best in Riyadh can explore the Lenovo Legion range.

About Lenovo

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). To find out more visit https://www.lenovo.com, and read about the latest news via our StoryHub. 

LENOVO and LEGION are trademarks of Lenovo. MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. All other trademarks are the property of their respective owners.