MGallery Collection unveils new address on the island of Oléron, between pine forests and the ocean

MGallery, a boutique hotel collection within Accor’s luxury division, has announced the signing of a new exceptional property on the island of Oléron, in the heart of the unspoilt nature of Saint-Trojan-les-Bains. The opening of Bel Hôtel Oléron – MGallery Collection is scheduled for April 2026, following a major transformation of the Novotel Thalassa, built in the 1970s.

The result of a renewed collaboration between Accor and CLR Hôtels, a subsidiary of the La Rochelle-based CGR group, renowned in the worlds of cinema, catering, hospitality and wellness, this project illustrates the shared ambition to offer a unique luxury hotel, inspired by the elements and in harmony with its environment.

[i"Following the success of MGallery La Grande Terrasse Hotel & Spa La Rochelle and the laying of the foundation stone for the future MGallery in Valmorel, I am extremely pleased to continue our partnership with the CGR Group on the future MGallery Oléron project. I am eager to see this memorable place come to life, bringing together the magic of several elements — water, wind, wood, light — in a seaside setting that encourages reconnection"[/i] - Maud Bailly, Managing Director, Sofitel Legend, Sofitel, MGallery & Emblems

A refuge between forest and ocean

Nestled between the Saint-Trojan national forest and Gatseau beach, this exceptional address is part of a rare and protected Natura 2000 site. Completely redesigned, the hotel will feature 102 rooms, including eight  suites, all overlooking the pine forest or the ocean. The architecture and design, inspired by the seaside houses of Oléron, combine natural materials, light wood, sandy colours and mineral shades to create a bright and soothing atmosphere.

The culinary experience will be orchestrated by Michelin-starred chef Pierre Gagnaire. True to his vision of lively and sincere gastronomy, he will celebrate the meeting of the ocean and the land in a menu inspired by seasonality and local oyster farmers, market gardeners, breeders and artisans.

The hotel will offer a main restaurant with a terrace, an intimate Chef’s Table, two bars (indoor and outdoor), and a beach club. The signature dish, centred on Oléron oysters, pays tribute to the island’s maritime soul.

Continuing the heritage of the historic thalassotherapy site, the hotel will offer a spa and marine thalassotherapy centre with an indoor swimming pool, hammam, glass-walled sauna, herbal tearoom and 27  treatment rooms, several of which are designed for couples. Outdoor activities, such as yoga facing the waves, meditation under the pine trees and paddleboarding on calm waters, will extend this sensory immersion in close contact with nature.

A strong commitment to the environment and the region

Anchored in a protected natural ecosystem, the project was carried out in consultation with local authorities and the Ministry of Ecological Transition to ensure the preservation of the surrounding flora and fauna. The hotel will showcase local producers from Oléron through its menus and experiences.

With this new opening on the Atlantic coast, MGallery Collection is continuing its selective development in France, which will soon have nearly 40 hotels, and strengthening its presence on the west coast, between the ocean and the countryside.

After the cities, coastlines and Alpine peaks, MGallery confirms its ambition: to offer travellers immersive and memorable experiences in characterful locations where every stay becomes a memory.

ABOUT MGALLERY COLLECTION

MGallery Hotel Collection brand thoughtfully selects and curates unique properties around the world, forming a storied collection of boutique hotels with true soul where captivating stories are lived and shared. These more than 120 boutique hotels all around the world enjoy a unique history, inspired by the remarkable past of the building or by its destination that welcomes it allowing the guests to live memorable and meaningful moments.

The MGallery Collection establishments are hotels in which guests live an immersive experience, marked by exceptional interiors, an art of mixology that awakens all the senses, and a well-being focused on balance in everyday life and mindfulness. It is a brand committed to women but also to local communities, promoting the know-how of surrounding artisans and producers.

MGallery Collection customers leave with an unconditional desire to discover the other jewels of the brand to live a new unique experience. The most renowned hotels in this collection include the Hotel Molitor Paris in France, the Municipal Liverpool in the UK, the Santa Teresa Hotel in Rio de Janeiro in Brazil, Manly Pacific in Sydney in Australia, Athens Capital in Greece or Hotel des Arts Saigon in Vietnam. MGallery Collection is part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL Accor, a booking platform and loyalty program providing access to a wide variety of rewards, services and experiences.

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ABOUT CGR

CGR Group currently operates 73 cinemas, 17 hotels, 13 restaurants, 3 spas, and 2 thalassotherapy centres. Over the past decades, CGR has become a key player in the film industry, ranking as the second-largest cinema operator in France in terms of admissions and number of screens.

In 2009, the group began developing its hotel portfolio (CLR Hôtels), partnering with major brands such as Accor and Best Western across several French cities. CGR has also diversified into the restaurant industry — notably with Restaurant GAYA – Cuisine de bords de mer – Pierre Gagnaire in Châtelaillon-Plage — fast casual dining in collaboration with Groupe Bertrand, and wellness with its two thalassotherapy centres on the Atlantic coast.

CGR positions itself as a group that creates spaces designed for sharing and meaningful experiences.