Aline Germain Appointed Responsible for Marketing Citroën

• Aline Germain to become responsible for Marketing Citroën from 1 january 2026

• Aline Germain will replace Federico Goyret appointed to a position to be announced at a later date, and will report to Citroën Brand CEO, Xavier Chardon

’’I am very pleased to welcome Aline Germain as Responsible for Marketing of the Citroën brand. Her great experience in marketing and different areas such as content, digital, media and advertising, through different brands of the Stellantis Group and in different markets, will help to reinforce the position and the image of the brand on a global level" said Xavier Chardon, Citroën CEO. “I would like to thank Federico for his professionalism, creativity and his involvement, especially for all the new models launches he perfectly managed within these 2 years spent leading the marketing for the brand. I wish him the best for the future.” continued Xavier Chardon.

Aline Germain shared: “I am thrilled to rekindle the historical and special bond between Citroën and not only our customers but also our partners and distributors. The brand must reaffirm its DNA: close to people, efficient technology, and that touch of audacity that makes Citroën truly unique.’’

Aline Germain holds a Master in Marketing from Sup de Co Montpellier Business School .

She started her career at Citroën in 2001 coordinating international advertising and global media. In 2008, she became Citroën’s Marketing & Sales Promotion Manager before moving to the Netherlands in 2016 as Marketing Director for Citroën & DS Automobiles. In 2021 she was appointed Sales & Marketing Manager for Jeep in Enlarged Europe before becoming Enlarged Europe Brand Content & Marketing Director for Jeep, and then in 2025 Head of Brand Content & Digital for Jeep, Dodge & RAM, position she currently holds.

Aline Germain will report to Xavier Chardon, Citroën CEO.

Citroën

Since 1919, Citroën has been creating cars, technologies and mobility solutions to respond to changes in society. Bold and innovative, Citroën places serenity and well-being at the heart of its customer experience and offers a wide range of models, from the unique Ami, an electric mobility solution designed for the city, to saloons, SUVs and commercial vehicles, most of which are available in electric or hybrid versions. A pioneer in services and customer care for both private and professional customers, Citroën is present in 101 countries and has a network of 6,200 sales and service outlets worldwide.

For more information about Citroën, visit the media site https://fr-media.citroen.com.