Nike Football Introduces Hollywood Keepers: The Next Era of Kit Culture

What to know

• Hollywood Keepers is a disruptive design statement that launches Nike Football’s 2026 national team kit collections — celebrating football legacy while defining the next era of kit culture with bold, expressive innovation.
• Hollywood Keepers draws from the bold flair and eccentric confidence of 1990s and early 2000s goalkeepers, recasting their iconic style and attitude for a new generation.
• This show-stopping approach first takes shape in the Hollywood Keepers sportswear collection, which pushes the limits of design beyond competition guidelines.
• The Hollywood Keepers sportswear collection will be available globally December 8 at nike.com and select retail locations. Nike’s new federation kits, including on-pitch Hollywood Keeper uniforms, will debut closer to the tournament in 2026.

Nike is introducing Hollywood Keepers: a disruptive design statement that revives the bold flair and eccentric confidence of 1990s and early 2000s goalkeepers, recasting their iconic style and attitude for a new generation.

Hollywood Keepers channels the high drama and individuality of the players between the posts into designs as expressive as the athletes themselves, setting the tone for the future of kit culture ahead of the biggest tournament in the game this summer.

This show-stopping approach first takes shape in the exclusive Hollywood Keepers sportswear collection, which pushes the limits of design beyond competition guidelines and signals the start of Nike Football’s 2026 national team kit collections.

Each sportswear expression extends themes from the kits keepers will wear in 2026, amplifying their federation’s narrative by taking the story from the outfield players and multiplying it with expressive drama — unconstrained by on-pitch regulations, allowing for maximum creativity and color.

Like in the Hollywood Keeper kits, which will be unveiled closer to the tournament, the sportswear styles for eight select federations are anchored by a signature star motif inspired by classic goalkeeper jerseys, as well as bespoke prints that make every shirt a unique canvas for national identity.

This approach ensures that for the first time, goalkeepers and their style lead the narrative with the most extreme and exuberant expression of their federation’s story.

The U.S. design, for example, includes flashy features mixed with reimagined stars and stripes that pay homage to the USMNT’s roots. England’s Hollywood Keepers style unleashes the iconic Three Lions in a dominant, savage design that stays true to English football. The duality of Korean football heritage is represented by a layered peony print beneath a bold tiger pattern accented by volt streaks.

Nike’s Hollywood Keepers sportswear collection will be available globally December 8 at nike.com and select retail locations. Nike’s new federation kits, including on-pitch Hollywood Keeper uniforms, will debut closer to the tournament in 2026.