easyJet reveals customers favourite inflight picks as the Bacon Roll returns
easyJet’s beloved Bacon Roll has returned on board UK flights in a highly anticipated comeback.
The airline has also lifted the lid on what snacks and drinks customers across UK and Europe have been ordering over the past year, with some favourites uniting us all, while others reveal some tasty national quirks.
It’s safe to say the Brits love a ham and cheese toastie, and easyJet served 1.3 million on flights from the UK over the past year – that’s enough to span the distance from London to Birmingham.
The nation of tea lovers lives up to its reputation, with Twinings English Breakfast Tea flying high for travellers from the UK. Travellers from the UK sipped on more than 2.1 million easyJet cups of tea – enough to fill over 850 Olympic swimming pools!
Flyers from Spain have shown a clear love of Tea – making it the second most sought after drink after water, perhaps showing a growing love for the British cuppa, although the Brits still drink 29 times as much!
Travellers from France showed a strong appetite for easyJet’s Croque Monsieur along with those flying from the Netherlands, showing that classic comfort food hits the spot at 30,000 feet. In fact, if all the Croque Monsieurs ordered were piled on top of each other they would surpass easyJet’s cruising altitude.
Meanwhile, those flying from Portugal show a taste for snacking, with enough Pringles consumed to match up to the height of Lisbon’s Cristo Rei statue many times over. Flyers from Italy also enjoy Pringles as their onboard snack of choice, preferring to wash them down with a sparkling San Pelligrino.
It’s clear that coffee and water are the ultimate travel essentials. Costa Americano and Evian Still Water are bestsellers on flights in every country, proving that whether you’re heading to the beach or the boardroom, a caffeine boost and hydration are the top choice. Coca-Cola has also proven to be a universal crowd-pleaser everywhere easyJet flies and particularly popular with travellers from Germany.
Russell Braterman, easyJet’s Inflight Retail Director, commented:
“We are always looking for ways to enhance our customers’ onboard experience, which includes providing them with great food and drink choices to enjoy during their flight, no matter where and when they are travelling.
“We always listen to our customers’ feedback which is why we’ve brought the bacon roll back to our CAFE menu for UK flights from today”
For further information, please contact the easyJet Press Office at easyJet.com/en/news/contacts or on 01582 525252
Notes to editors
Data based on onboard sales across UK, France, Spain, Portugal, Germany, Italy, and the Netherlands during 2024–2025.
About easyJet
easyJet is one of Europe’s largest airlines offering a unique and winning combination of the best route network connecting Europe’s primary airports with great value fares and friendly service.
easyJet flies on more of Europe’s most popular routes than any other airline and carried 100 million passengers in 2025. The airline has over 350 aircraft flying on over 1,200 routes to more than 160 airports across 35 countries. Over 300 million Europeans live within one hour’s drive of an easyJet airport.
easyJet aims to be a good corporate citizen, employing people on local contracts in nine countries across Europe in full compliance with national laws and recognising their trade unions. The airline supports several local charities and has a corporate partnership with UNICEF which has raised over £17m for the most vulnerable children since it was established in 2012.
In 2022, easyJet published its roadmap to net zero by 2050. The roadmap, which also features a combination of fleet renewal, operational efficiencies, airspace modernisation, Sustainable Aviation Fuel and carbon removal technology, has set an ambitious interim carbon emissions intensity reduction target of 35% by 2035, validated by the Science-based targets initiative (SBTi). The airline’s ultimate aim is to fully transition its fleet to zero carbon emission technology, which it will achieve through a number of strategic partnerships including with Airbus, Rolls-Royce and GKN Aerospace Solutions. Since 2000, the airline has successfully reduced its carbon emissions per passenger, per kilometre by one-third and is the number 1 ESG rated airline in Europe by Sustainalytics, MSCI and CDP.
Innovation is in easyJet’s DNA – since launching over 30 years ago, easyJet changed the way people fly to the present day where the airline leads the industry in digital and operational innovations to make travel more easy and affordable for its passengers.
In 2023 easyJet was named by TIME as one of the World’s Best Companies and a Leader in Diversity 2024 by The Financial Times.
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