Cristiano Fiorio to lead Maserati Marketing following BOTTEGAFUORISERIE appointment

After his recent appointment as General Manager of BOTTEGAFUORISERIE, Cristiano Fiorio will now further expand his responsibilities by leading Maserati Marketing. In this new position, he will report to Santo Ficili, Alfa Romeo CEO and Maserati COO, effective immediately.
Cristiano succeeds Giovanni Perosino, who is leaving the company to pursue new opportunities. Maserati extends its heartfelt thanks to Giovanni for his exceptional contributions and for leading the Brand’s marketing and communications activities with great commitment and dedication during his tenure.

Born in Turin in 1972 and married with two children, Cristiano Fiorio has been recently appointed General Manager of BOTTEGAFUORISERIE, the new creative initiative dedicated to personalization, aesthetic research and performance bringing together the excellence of Alfa Romeo and Maserati.

In the past 12 months, Cristiano also served as Responsible for Alfa Romeo Marketing and Communications, where he made a significant contribution to the brand’s growth by successfully leading model launches, award-winning advertising campaigns, targeted communication strategies, and key partnerships such as those with Luna Rossa and Jasmine Paolini.
The appointment to the position of Alfa Romeo Marketing will be the subject of a forthcoming announcement.

Cristiano joined Alfa Romeo in 2021 as responsible of the Formula 1 project, tasked with maximizing the results and return on investment of this strategic global marketing operation.
In charge of the brand’s strategic projects, Cristiano has also led the 33 Stradale project from the outset, it having marked the brand’s return to the world of custom-built cars after more than 50 years.

Since joining the Fiat Chrysler Automobiles (FCA) Group in 2013, Cristiano Fiorio has progressively taken on strategic roles of great relevance: Brand Marketing Communications, EMEA; Advertising, Digital, Events, Sponsorships and Trade Fairs for all the FCA brands. From November 2019, he also led the team that launched the New Fiat 500 BEV.
Previously for the EMEA region, he was in charge of cross-brand communication services and for brand promotion throughout the Group, with responsibility for events, licensing and merchandising.

Prior to his experience at the FCA Group, Cristiano Fiorio worked in the field of major events, tourism and in companies specialized in sporting events, sports and marketing communications. He is a Member of the Board of Basicnet (Superga, Kappa, Sebago, Kway and other brands).

Santo Ficili, COO of Maserati, said: "I am delighted to welcome Cristiano to the Maserati team, while continuing to support Alfa Romeo leading the newly created BOTTEGAFUORISERIE. His experience and passion will be key assets as we continue to strengthen the global positioning of the Trident, entering the brand’s 111th year of a unique history and preparing to celebrate 100 years of the iconic Trident logo. I would also like to sincerely thank Giovanni for his outstanding leadership and vision over the past two years, during which he contributed to shaping Maserati’s image as the epitome of Italian luxury and style around the world.”

Cristiano Fiorio, New Responsible for Maserati Marketing: "With today’s appointment, I feel a great sense of responsibility. For every Italian who loves cars, Maserati is an icon and a piece of history. The entire automotive sector is undergoing a profound transformation. However, over the last year, thanks to the work of Santo Ficili, the brand has regained order and stability. Now we must return to growing and investing, focusing on a few fundamental elements. First and foremost, on what we already have: a brand with 111 years of history, a Trident that next year will turn 100, and extraordinary products in our showrooms. The GT2 Stradale and the MCPURA are unique cars, a dream for super sports car enthusiasts; the new GranTurismo and GranCabrio, once again produced in Modena, embody the essence of our craft; the Grecale is the SUV with the best driving dynamics in its segment, offering outstanding potential to express. Alongside our models, we must elevate BOTTEGAFUORISERIE, which encompasses Few-Offs like the MCXtrema, our personalization programs, the world of Corse, and Maserati Classiche — an authentic bridge between history and the world of collectors. Finally, we are working on the future: a future that remains faithful to our DNA but is capable of going further. With respect and humility, I will do everything I can to strengthen this unique brand.”

Maserati S.p.A.
Maserati produces a complete range of unique cars, immediately recognisable by their extraordinary personality. Thanks to their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than 70 markets internationally.
Maserati line-up includes the Grecale SUV, the GranTurismo, the iconic Italian grand tourer, and the GranCabrio, the new convertible of the Trident; all models characterized by the use of the highest quality materials and excellent technical solutions. A range equipped with 4-cylinder hybrid powertrains – available for Grecale – and V6 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident brand. GranTurismo is available with both the high-performance V6 petrol engine and a 100% electric version: the GranTurismo Folgore, the first car in the Modena-based brand’s history to adopt this solution. The full-electric range also includes the Grecale Folgore and the GranCabrio Folgore. The top of the Brand’s range is the MC family, which consists of the MCPURA coupe and its MCPURA Cielo convertible version, powered by the innovative V6 Neptune engine, 100% Maserati, which incorporates F1-derived technologies into the power unit of a standard production car. Completing the Brand’s commercial offering is the Maserati GT2 Stradale, the road-legal version of the GT2, which brought Maserati back to the track in covered-wheel championships, while Maserati MCXtrema is the limited series of only 62 units, a track-only homologated racing car that pushes Trident performance to the highest level and is dedicated to racing car enthusiasts.
The mission at Maserati is to write the future of mobility in the luxury segment, focusing on its customers’ requests. In order to achieve this mission, the Brand is also strongly focused on the Maserati Fuoriserie customization program, the Maserati Classiche activities, and the intensive Maserati Corse racing program