ibis Launches “The Go Getters”

ibis, the leading global economy hotel brand, today announced the launch of The Go Getters, its first-ever social miniseries. The innovative content series marks a bold move by a global hospitality brand into the fast-growing world of miniseries – ultra-short, vertical video story series that have captivated hundreds of millions of viewers worldwide. Today, ibis brings the miniseries concept to everyday hospitality, embracing the new entertainment format to connect with Gen Y & Z travelers and celebrate the entertainment value of travel.

The Miniseries Revolution

Miniseries represent a seismic shift in digital entertainment. TikTok-era soap operas are delivered in 60-120 second vertical episodes, designed for mobile-first consumption and social platform distribution. What began in China has exploded into a multi-billion dollar industry, with China’s micro-drama market reaching nearly RMB 50 billion (USD 7 billion) in 2024 and projected to exceed RMB 110 billion (USD 16.2 billion) by 2030. With approximately 626 million users in China alone by mid-2025 – nearly half the country’s internet population – miniseries now rival traditional film box office revenue in China.

The format’s power lies in its addictive storytelling combined with seamless brand integration. Miniseries allow brands to become co-creators, weaving products and brand experiences directly into compelling narratives that audiences choose to watch, share, and return to episode after episode.

Introducing The Go Getters – An ibis Miniseries

The new series expands ibis’ Go get it campaign, building on the brand’s promise - “Whatever you came to an ibis for, we’ll make sure you can Go get it with confidence!” - and making it real for a social-first generation and the fun realities of international travel.

The Go Getters is a playful, character-driven series that transforms real travel mishaps into entertainment. Shot with authentic content creators inside real ibis hotels, the series celebrates modern travel in all its chaotic, spontaneous, unpredictable glory – when group chats spiral, naps last too long, luggage goes missing, and someone books the wrong country entirely.

The series follows five friends – all real filmmakers and creators – attempting to reunite for a weekend in Budapest. Between miscommunications, surreal dream sequences, and the universal challenge of coordinating travel plans, their journey embodies the ibis “Go get it” mindset: when things don’t go as planned, they still go – and that’s where the best stories begin.Set across European cities and shot in ibis properties, each episode captures relatable travel moments with humor and heart, designed specifically for TikTok and Instagram distribution with expansion planned across YouTube Shorts, and additional platforms.

Why Miniseries for ibis

“The Go Getters represents a fundamental shift in how hospitality brands can connect with the next generation of travelers,” said Jean-Yves Minet, Global Brand President, ibis brands. “Gen Y and Z don’t just consume content differently – they expect brands to entertain, not interrupt. Miniseries allow us to do exactly that. We’re not asking for their attention; we’re earning it by creating stories they associate with and actually want to watch and share. This format lets us showcase the ibis experience – warm, reliable, spontaneous – through characters and situations that feel genuinely relatable. It’s innovative because we’re meeting travelers where they already are, on the platforms they love, with content that respects their time and intelligence. Most importantly, we’re building something ownable and repeatable: an entertainment franchise that can grow, adapt, and evolve with our audience"

The Cast

The series features five talented creators playing elevated versions of themselves:

‑ Keenan Lam (London) – Filmmaker who directed and produced the series, bringing cinematic storytelling to vertical format
    o Motto: “If it goes sideways, it goes into the story.”
    o IG: https://www.instagram.com/keenanlam/
    o TT: https://www.tiktok.com/@keenanlam

‑ Arthur Pereira (Paris) – Expressive creator who navigates chaos with charm and coffee
    o Motto: “Coffee first. Solutions second.”
    o IG: https://www.instagram.com/arthurpereira.mov/
    o TT: https://www.tiktok.com/@arthurpereira.mov

‑ Sophie Dominique (London/Bucharest) – The planner and spark of the group who thrives on shared adventures
    o Motto: “Tell me where — I’ll figure out the how.”
    o IG: https://www.instagram.com/dominique_sophie/
    o TT: https://www.tiktok.com/@sophiedominique

‑ Jordan J (London) – Over-prepared filmmaker devoted to naps and backup outfits
    o Motto: “Prepared for everything. Except waking up on time.”
    o IG: https://www.instagram.com/jordanjcreates/
    o TT: https://www.tiktok.com/@jordanjcreates

‑ Ioana Petresco (Paris) – Director who transforms chaos into cool, framing-perfect moments from mayhem
    o Motto: “Hold on — let me make this look good.”
    o IG: https://www.instagram.com/ioana.petresco/
    o TT: https://www.tiktok.com/@ioanapetresco

The First Three Episodes

• Episode 1: “Let’s Go to Budapest” – Group trip planning descends into beautiful chaos as four friends scattered across Europe attempt to coordinate a reunion
• Episode 2: “Sleeping Beauty” – A quick nap transforms into a surreal dream sequence where time and plans dissolve
• Episode 3: “Just In Case” – Lost luggage meets an overpacker’s treasure chest of solutions

A New Brand Storytelling Engine

The Go Getters is designed as ibis’ new entertainment franchise, complete with:

• Multi-platform distribution: TikTok-first strategy with Instagram, YouTube Shorts, and owned channel amplification
• Extended content ecosystem: Behind-the-scenes footage, cutdowns, and a French-language spin-off
• Global scalability: Regional spin-offs planned for 2026 with new cities, cast members, and travel scenarios
• Creator amplification: Leveraging the cast’s combined social reach for organic distribution
• Measurable impact: Driving both brand affinity and direct engagement with ibis properties

For more information and to watch The Go Getters, visit ibis.com or follow ibis on TikTok and Instagram.

About the ibis brands

Since 1974, ibis has been a trailblazing brand, founded on the core principles of affordability, innovation and reliability. Democratising travel and hospitality, it was the first hotel brand in Europe to make a high quality, comfortable night’s stay accessible to all. In 2012, the ibis megabrand was created, with three distinct sub-brands – ibis, ibis Styles and ibis budget - each with a different personality, design and passion, all unified by the ibis spirit of openness and the promise of affordability, convenience and comfort. The globally-recognised ibis, ibis Styles and ibis budget brands offer more than 2,530 locations in 80 countries. The ibis brands are part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL Accor, a lifestyle loyalty program and booking platform providing access to a wide variety of rewards, services and experiences.

ibis.com | all.com | group.accor.com