adidas Basketball Announces Partnership with Club 520

• adidas Basketball announces a new partnership with Club 520, focused on highlighting the stories of athletes, creators, and the cultural impact of sports.
• As part of the collaboration, adidas Basketball becomes the exclusive apparel and footwear partner of the podcast.
• This partnership comes just ahead of the highly anticipated launch of James Harden’s tenth signature sneaker, marking a significant milestone for both adidas and the basketball icon.

adidas Basketball announces a partnership with Club 520, the breakout podcast covering everything at the intersection of sports and culture. As part of the multi-layered collaboration, adidas Basketball will become the exclusive apparel and footwear partner of Club 520, spotlighting athletes, creators, and community stories.

Hosted by former NBA player Jeff Teague, DJ Wells, and Brandon Hendricks, Club 520 has earned widespread recognition for its unfiltered basketball conversations and comedic storytelling. The partnership will leverage the podcast’s authentic connection to hoop culture to amplify adidas Basketball and the milestone launch of James Harden’s tenth signature shoe.

Since joining The Volume in October 2023, Club 520’s YouTube channel has gone from 35,000 subscribers to over 760,000. In 2025, Club 520 has driven 200M YouTube views and 150M impressions on social. Alongside The Volume, who extended their partnership with the show through 2028, and adidas, Club 520 strengthens its place as one of the most exciting and fast-growing voices in sports and entertainment.

“Linking up with adidas Basketball is a huge moment for Club 520. We’re always looking to bring real hoops stories and culture to our audience, and now we get to do that with a brand that’s been part of the game forever.” - Jeff Teague, Host of Club 520

“Club 520 has become one of the most authentic and influential voices in basketball culture. Their storytelling, humor, and connection to the community embody everything we strive for at adidas Basketball. Teaming up with them, especially as we celebrate the launch of Harden Vol 10, allows us to communicate directly with our fans in a whole new way.” - Max Staiger, Global General Manager of adidas Basketball

Together, adidas Basketball and Club 520 aim to champion a shared mission: celebrating real stories, elevating creators and communities, and honoring the culture that makes basketball more than a game.

About adidas:

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of €23.7 billion in 2024. For more information, please visit www.adidas-Group.com.

adidas Basketball

IG: @adidasbasketball / @adidas

X/Twitter: @adidashoops / @adidas

About Club 520:

Club 520, the popular NBA podcast hosted by former NBA player Jeff Teague, DJ Wells, and Bishop B Hen, has quickly established itself as a leading voice in basketball culture. Now extending its partnership with The Volume through 2028, reinforcing the network’s commitment to supporting the show’s broader long-term vision to expand and build their platform beyond the flagship show. With massive growth across YouTube and social media, Club 520 is taking the next step in its evolution, continuing to elevate its reach and cultural impact through this major adidas collaboration.

Follow Club 520 @club520podcast on Instagram, X, TikTok, Facebook and YouTube for the latest updates.