Authentic Expands Volcom’s Footprint in Latin America with New Operating Partner in Uruguay

 Authentic Brands Group (Authentic), a global brand development and licensing platform, announced a partnership with Racks S.A.S. (La Isla) in Uruguay for its Volcom brand.

Through this partnership, La Isla takes on the distribution of a wide range of performance and lifestyle products, including all-weather apparel, wetsuits, swimwear, accessories and more, for Volcom in Uruguay.

“We’re honored to partner with Authentic to bring said Manuela Mondelli, Brand Activation Manager, La Isla. “Volcom’s connection to surf, skate and outdoor culture resonates strongly in our market, and we look forward to growing the brand’s community with authenticity and energy.”

“La Isla has proven its talent for translating brand vision into standout products,” said David Brooks, EVP, Action & Outdoor Sports, Lifestyle, Authentic. “Their combination of leadership, operational strength and understanding of their region make them an ideal partner to steward Volcom into its next phase of growth.”

This partnership underscores Authentic’s strategy to transition the brand’s operations to best-in-class regional partners who bring deep market expertise and a shared commitment to long-term growth. La Isla joins a strong, established network of Volcom licensees in Latin America.

About Authentic Brands Group

Authentic Brands Group (Authentic) is the world’s leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, positions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life.

Authentic owns more than 50 global brands, generating approximately $32 billion in annual systemwide retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 500,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Dockers, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.

For more information, visit authentic.com.

About Volcom

Inspired by the creative spirit, Volcom was founded as a clothing company rooted in skateboarding, surfing and snowboarding. Building upon the foundation of sport culture, Volcom also supports initiatives in music and the arts and lives by the mantra ‘True To This’ as a rallying cry for persistent rebels and creatives that follow their passions. Volcom creates meaningful products for men’s, women’s and kid’s across a variety of categories including outdoor, swim, skate, denim, fashion and more. To view Volcom’s deep product assortment, visit volcom.com.