Barclays announces multi-year partnership with Scotland’s national stadium

Following a multi-million-pound investment in a state-of-the-art campus in Glasgow, Barclays unveils a landmark partnership with the Scottish FA that reaffirms its long-term commitment to Scotland through football, entertainment, and community initiatives.

Barclays will become the headline sponsor of Hampden Park, Scotland’s iconic national stadium. Following in the footsteps of renowned international venues, such as The Barclays Center in New York, Hampden Park will now be known as Barclays Hampden.

After sealing partnerships with two of the UK’s most celebrated venues, as the founding Partner of Co-op Live in Manchester and Principal Partner of The O2 in London earlier this year, Barclays continues to expand its sports and entertainment portfolio. Barclays Hampden demonstrates the bank’s ongoing commitment to Scotland.

Barclays has already awarded more than 300 grants to Scottish grassroots football clubs through its Community Sport Fund over the last four years alone. Barclays Hampden will now play a pivotal role in supporting the next generation of Scottish talent.

The stadium will also host some of the world’s biggest music acts, including Take That, Metallica, and Calvin Harris, during Summer 2026. To celebrate the partnership, Barclays will open a dedicated hospitality suite later next year, offering customers and clients an exclusive experience at the heart of the action.

Barclays will also become a partner of the Men’s and Women’s Scottish Cup and serve as the official naming rights partner of the Barclays Next Gen Girls’ Performance Programme, which provides clubs with tailored performance programmes to support the development of Scotland’s young talent. This initiative cements Barclays’ ongoing commitment to supporting equal access to football for girls.

For more than 25 years, Barclays has been a driving force for progress in football, from being the Official Banking Partner to the Premier League to leading record-breaking investments in women’s football across the UK, including the Barclays Women’s Super League, the Barclays Women’s Championship, as well as the Northern Irish Women’s Football Association, Scottish Women’s Football’s (SWF) Championship and League One. Its work in crucial grassroots football initiatives has seen millions of pounds of investment and tangible change to hundreds of thousands of individuals needing better access to the beautiful game – from providing equal access for girls to football in schools through the Barclays Girls’ Football in Schools network, to providing grants and support to underrepresented groups in the community through the Barclays Community Sport Fund and more. 

Barclays has consistently delivered unforgettable experiences in sports, music and the arts. From 90,000 fans watching Mariah Carey at the Capital Summertime Ball with Barclaycard, to the perfect serve at Wimbledon, or a standing ovation at Sadlers’ Wells, Barclays connects people with the moments they love, creating shared experiences that matter. Barclays Hampden is the next chapter in that story.

Tom Corbett, Managing Director of Sponsorship and Client Experience at Barclays, said: “We are thrilled to be ending the year with the addition of the Scottish home of football to our partnership portfolio. Hampden is a fantastic venue in a fantastic city, and this new partnership will enable us to further support the next generation of football fans and players.” 

Stephen Flaherty, Scotland Site Lead and CTO & Head of Group Technology Infrastructure Services at Barclays, said: “Our partnership with the Scottish Football Association is a reflection of Barclays continued investment in the UK and Scotland. With over 7,000 colleagues across our Scottish campuses, one of only two locations globally that has every business function represented, Scotland is central to our long-term strategy.

“This partnership is yet another milestone as we continue to drive commercial growth, expand resources for Scottish businesses, and offer greater choice in the market. Partnering with the Scottish FA further cements our ambition, and in a year like this we could not be happier to enter this partnership and cheer on our teams to further glory.

Ian Maxwell, Chief Executive at Scottish FA said: “We’re excited to have Barclays on board as Naming Partner of Barclays Hampden. Their desire to support Scottish football – across the levels – has been clear. The impact of their investment will be felt within the walls of Barclays Hampden and far beyond – not least helping fuel the kind of programmes we run that harness the Power of Football and make an everyday impact in Scottish society.” 

ENDS

About Barclays

Our vision is to be the UK-centred leader in global finance. We are a diversified bank with comprehensive UK consumer, corporate and wealth and private banking franchises, a leading investment bank and a strong, specialist US consumer bank. Through these five divisions, we are working together for a better financial future for our customers, clients, and communities.

For further information about Barclays, please visit our website home.barclays.

About Barclays Hampden

Barclays Hampden is the national football stadium of Scotland, home to Scotland international matches since 1906 and is located in the Mount Florida area of Glasgow.

The largest stadium by capacity when opened in 1903, an accolade the stadium held until 1950, Hampden Park is the 11th-largest football stadium in the United Kingdom, and the second-largest football stadium in Scotland. The stadium retains all attendance records recorded in European football.

The stadium underwent major refurbishment in the late 20th century and Hampden enjoys UEFA’s coveted five star status. Hampden also stages major music concerts, including Beyoncé, Rihanna, Bruce Springsteen and Calvin Harris.