New Balance Releases Inaugural Made in USA Economic and Social Footprint Report

New Balance today released its first MADE in USA Economic and Social Footprint report that examines the impact of its decades-long commitment to American manufacturing, which it calls MADE, on U.S. jobs, GDP, and its local New England communities. The report focuses on the company’s 2023 and 2024 activities. 

As the only major athletic footwear manufacturer to maintain U.S. production, the company has invested $155 million in expanding its U.S. factory presence since 2021, integrating advanced technologies while preserving the skilled craftsmanship that has defined its shoe-making heritage since 1938.  

Today, New Balance has five factories in New England including: Central Maine (Skowhegan); Norway, ME; Lawrence, MA; Methuen MA and Londonderry, NH (opening in early 2026). New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales

“Our commitment to American manufacturing, which we call MADE, has always been an integral part of our company heritage and culture,” said Joe Preston, President & CEO of New Balance. “With this report, I’m proud to share that our ongoing MADE investments are a key piece of our business success that has driven significant contributions to the U.S. economy and our New England communities.” 

The report highlights several of the company’s regional economic impact points, including: 

GDP: In 2024, New Balance contributed $3.1B to the U.S. economy, +23% over 2023 ($2.5B). $479M of that impact came from its U.S. MADE operations, underscoring the vital role domestic manufacturing plays in its U.S. economic footprint. 

Employment: New Balance employs more than 5,000 Associates across the U.S., 1,200 of which are MADE associates. In 2024, each U.S. MADE Associate supported 2.5x additional U.S. jobs 

In addition to fueling economic growth and job creation, the company’s MADE presence enables it to invest in the well- being of the communities where its associates live and work.  

In 2024, New Balance and New Balance Foundation donated more than $28 million in the U.S. to charitable causes, with a focus on empowering underserved populations and removing barriers to healthy lifestyles. New Balance Foundation grants supported youth development programs and expanded access to healthy food and recreation as well as education and career readiness programs.

Major corporate initiatives included a $10 million commitment to establish the Institute for Innovative Leadership in Sport at the University of Massachusetts Boston, a $7 million donation to the University of Maine for a new Track & Field and Soccer Complex, and a $250,000 gift supporting early childhood education and care in Skowhegan, Maine.

New Balance also donated product to the communities where its associates live and work. Between 2023-2024, product donations to communities in Boston and Lawrence had a wholesale value of more than $1M. 

About New Balance 

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 12,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.