Meet the Brands: Fuze Tea

The rise of R"Tea"D

Did you know tea is the world’s most consumed beverage after water?¹ And its popularity has brewed into a booming global market for Ready-to-Drink (RTD) tea. 

Meet Fuze Tea

Amid this growth, Fuze Tea found its sweet spot.
But what sets Fuze Tea apart from other RTD teas? Well that’s its signature ‘fusion’ of tea extracts, fruit juices, and botanical flavours, designed to deliver a unique balance of invigoration and relaxation.
This dynamic duo comes from the natural pairing of caffeine and L-theanine (an amino acid known to promote calm and focus), both found in Camellia sinensis (the plant that tea comes from). L-theanine helps balance out caffeine’s energising effect.

A sip of serenity, with a green footprint to match. All Fuze Tea tea extracts come from 100% sustainably grown tea leaves. Since 2019, every bottle carries the Rainforest Alliance Certified™ “green frog” seal, highlighting our commitment to sustainable practices.

A world of flavours

We make, move and sell all our products locally, with 90% of our drinks being bought in the country in which they were manufactured. This means local tastes lead the way — and we follow with fresh, exciting and innovative flavours. From fruity to floral to fizzy, there’s a Fuze for every taste.
In Belgium, for example, we embraced local tastes by launching a sparkling Fuze Tea to match the unique flavour preferences of Belgian consumers. We’ve also got plenty of no sugar options that still deliver full-on flavour.
Here is a taste of what’s out there, and there are even more serene Fuze Tea flavours waiting to be sipped. How many have you tried? 

• Black Tea Peach Hibiscus
• Black Tea Peach Rose
• Black Tea Lemon Lemongrass
• Black Tea Mango Pineapple
• Black Tea Watermelon Mint No Sugar
• Black Tea Peach Elderflower No Sugar
• Black Tea Raspberry Mint No Sugar
• Black Tea Sparkling Lemon
• Green Tea Mango Chamomile
• Green Tea Lime Mint
• Green Tea Passion Fruit No Sugar

Same sip, different style

Whether it’s a bottle, can, or carton, Fuze Tea delivers the same relaxing taste in every format. From solo sips to multipacks made for sharing, there’s a Fuze Tea for every moment.

Here are just a few of the ways we dress up our fan-favourite flavour Peach Hibiscus:

Brewing change in Spain

2025 has been the year of Fuze Tea in the Spanish market. And our great teams worked hard to make it seen, tasted and remembered by consumers, throughout the year
Through a dynamic multi-channel campaign, they invited customers and consumers to discover the refreshing taste of Fuze Tea. They spotlighted Fuze Tea’s local production and original flavour through factory press visits, an employee ambassador programme, sales toolkits and much more.
Today, Fuze Tea is proudly brewed in six local factories across the country – from Seville to Tenerife, bringing a fusion of flavours to every sip.

Fuze Tea isn’t just a drink, it’s a bold blend of unexpected flavours and fresh perspectives. Every bottle is a curated fusion of local tastes and sustainable choices, designed to delight and refresh. When contrast meets creativity, even a simple sip becomes an adventure. Which adventure will you try next?