Over half of LEGO Group packing lines switch from plastic bags to paper-based alternatives

• The transition from single-use plastic to paper-based bags that house LEGO® bricks inside LEGO boxes started in 2022

• Five LEGO factories are packing the LEGO bricks in paper-based alternatives

• Roll-out largely complete in factories in China and Vietnam, with global implementation scheduled for 2027

• The bags are made of material from well managed Forest Stewardship Council® (FSC®C117818) certified forests, recycled materials, and other controlled sources

The LEGO Group is celebrating a significant milestone in its journey to make all its packaging from more sustainable sources. Over half (56%) of packing lines that package LEGO bricks have now transitioned away from using single-use plastic bags, replacing them with sustainably sourced, technically recyclable paper-based alternatives.

Towards Paper-Based Bag 2.0

The rollout of the new paper-based packing lines in the LEGO Group’s factories in China and Vietnam is now largely complete. The company aims for full implementation in the remaining factories in the Czech Republic and Hungary by 2026 and Mexico during 2027.

This will just be the end of phase one, explains VP, R&D packing and packaging, Jesper Toubøl.

“We are on an ongoing continuous improvement journey,” he says. “Once the roll out of bags is complete, we’ll explore ways to enhance and continue to make the bags, and the building experience they offer children and families, ever better.”

Along the way, the company will look for ways to make the paper-based packing lines work faster, so that their output can surpass that of the plastic packaging machines they’re replacing.

Find out more about the LEGO Group’s journey to more sustainable packaging, or learn more about the challenges encountered along the way.

*Research from the LEGO® Play Well study 2024: commissioned by the LEGO Group and carried out by Edelman DXI between 13.12.23 – 24.01.2024. Total sample size of 25,532 children aged 5-12 years old from 36 markets