GoodGym named Grand Prix winner of the 2025 Sky Zero Footprint Fund

Sky Media has announced charity GoodGym as the overall winner of the Sky Zero Footprint Fund, receiving an additional £500,000 in media value to further amplify their sustainability mission.

Chosen from six inspiring finalists – Fussy, GoodGym, GUPPYFRIEND, PÄRLA, Tony’s Chocolonely, and WRAP – the Grand Prix winner was announced at a special showcase event held at Soho Hotel on Thursday afternoon. Each brand had the opportunity to share their final TV creative along with a pitch to why they felt they should secure the additional funds. All finalists were already winners, having secured a share of £1.5m in media value across the Sky Media portfolio.

The judging panel, comprising experts from across advertising, sustainability and creative industries, awarded GoodGym for its inspiring campaign to encourage positive community action, physical exercise and promoting mental well-being.

Sarah Jones, Director of Planning, Sky Media shared, “Each of this year’s winners demonstrated incredible imagination and purpose, but GoodGym’s campaign stood out for its promise to create a positive movement amongst young people. The initiative taps into so much of the current zeitgeist – creating community, tackling mental health and improving our environment. We’re so proud that The Sky Zero Footprint Fund can supercharge the impact of GoodGym and all our finalists through the power of TV advertising.” 

Fiona Ball, Group Director of Bigger Picture and Sustainability, Sky said, “Good Gym’s campaign perfectly embodies what the Sky Zero Footprint Fund is all about – using creativity and storytelling to motivate millions to act for the planet. Congratulations to all our winners this year for proving that advertising really can be a force for good.”

Ivo Gormley, Founder of GoodGym highlighted, “We’re absolutely thrilled to be named the Grand Prix winner of the Sky Zero Footprint Fund. Partnering with Sky Media has given us a powerful platform to share our grass roots mission and connect with audiences across the UK. Our campaign shows that community movement together can have a big collective impact. This additional £500,000 in media value means we can reach millions of people and continue driving meaningful change for the planet.”

• The 2025 Grand Prix showcase marks the culmination of the Fund’s most ambitious year yet, following its revamped three-category structure to help support a wider selection of businesses and brands.
• Champions – larger brands leading national sustainability conversations
• Catalysts – charities and non-profits with high-impact missions
• Disruptors – challenger brands driving innovative solutions

Since its launch in 2021, the Sky Zero Footprint Fund has invested £8 million in advertising support for sustainability-focused campaigns, helping to accelerate the transition to a low-carbon, more sustainable world.

The 2025 finalists’ campaigns were all developed with AdGreen sustainable production guidance to minimise environmental impact during filming and production.

The judging panel for 2025 includes:

1. David Garrido – Sky Sports Presenter and Sustainability Lead
2. Jen Jones – Founder at Craft Media London
3. Michelle Carvil – Marketing Consultant, Author of Sustainable Marketing and Co-Founder and Host of Can Marketing Save the Planet Podcast
4. Ceri Sampson – Group Executive Creative Director at Sky
5. Dino Myers-Lamptey – Founder at The Barber Shop & Co-Chair of The Conscious Advertising Network GSD Advisory Group
6. Chris Baker – Co-Founder of Serious Tissues (and 2022 Grand Prix Sky Zero Footprint Fund winner)
7. Pippa Glucklich – Chief Executive Office at Electric Glue
8. Tim Pritchard – Executive Director, Head of Content and Responsible Media at MG OMD
9. Alessandro Di Tripani – Co Founder at Grub Club
10. Lindsey Clay – CEO of Thinkbox
11. Sarah Jones – Director of Planning at Sky Media
12. Stephen Woodford – Chair of the Advertising Association
13. Marianne Matthews – Group Head, Responsible Business & Sustainability at Sky
14. Jo Fenn – Global Director of AdGreen
15. Gideon Spanier – UK Editor in chief of Campaign
16. Nick Lewis – Head of Marketing at Sky Media

The Sky Zero Footprint Fund is a multi-award winning £2 million advertising fund designed to help brands accelerate and amplify initiatives that address climate change through more sustainable products and behaviours. . Sky believes it has a role to play in helping tackle the climate crisis and has established this initiative as part of its Sky Zero campaign to be net zero carbon by 2030.

Open to media agencies, creative agencies and brands in the UK and Ireland, the fund attracts a highly competitive pool of entries with many businesses creating game-changing products, services, and campaigns to drive more sustainable consumer choices.

So far, the fund has won British Media Award’s 2022 Best Sustainability Initiative, Ad Net Zero’s 2022 Media Award and the 2023 Media Leader Sustainability Excellence Award.

Sky Media is the advertising sales arm of Sky, helping businesses of all shapes and sizes to grow. Through world-class premium content & channels, combined with market leading data-driven innovations like AdSmart, Sky Media gives brands access to audiences wherever they are, however they watch. 

Reaching over 93% of the UK population, Sky Media represents over 130 channels including all of Sky’s quality channels and sites including Sky Sports, Sky News, Sky Max, Sky Showcase, Sky Cinema, Sky Arts, Sky Atlantic, Sky Crime, Sky Comedy, Sky Witness, Sky Nature, Sky Documentaries and Sky HISTORY. Sky Media also sells on behalf of a range of renowned broadcasters including Paramount (Channel 5, MTV, Comedy Central), Warner Bros. Discovery (Discovery, Quest, TNT Sports), Narrative, Hearst Networks and AMC Networks. 

As Europe’s leading direct-to-consumer media and entertainment company and owned by Comcast NBCUniversal, Sky Media has a truly global footprint. So, whether local, national or international, new to TV, a startup looking to scale quickly or an established brand; Sky Media’s award-winning solutions deliver for brands. 

Website: www.skymedia.co.uk  

LinkedIn: www.linkedin.com/company/sky-media-uk

Website: www.adsmartfromsky.co.uk 

LinkedIn: www.linkedin.com/company/adsmart-from-sky

Tony’s Chocolonely is an impact company that makes chocolate, its vision is to end exploitation in the cocoa industry. Not just their own chocolate, but all chocolate worldwide.    

Tony’s Chocolonely leads by example, building direct, long-term relationships with cocoa farmers in Ghana and Côte d’Ivoire, paying them a higher price and working together to solve the underlying causes of cocoa’s 3 biggest issues – forced labour, child labour and deforestation. 

Tony’s Chocolonely wants to inspire the industry as a whole to end exploitation in the cocoa industry. They believe that being a better business should be the norm, not the exception. The brand has grown to be the 4^th biggest chocolate bar brand in the UK.

Tony’s Chocolonely is a B-Corp and Fairtrade-certified. 

GoodGym is a community of 24,000 people combining exercise with helping their communities. Covering most urban areas across the UK, the GoodGym community run, walk and cycle to do physical tasks for community projects and to support older people. To date, the GoodGym community has completed close to 400,000 good deeds. 

GoodGym arose out of a frustration with normal gyms being a waste of energy and human potential. So instead, GoodGym supports and encourages adults to combine regular exercise with helping isolated and older people and community projects.

WRAP is a global environmental action NGO catalysing policy makers, businesses and individuals to transform the systems that create our food, textiles and manufactured products. Together these account for nearly 50% of global greenhouse emissions. Our goal is to enable the world to transition from the old take-make-dispose model of production to more sustainable approaches that will radically reduce waste and carbon emissions from everyday products. To do so we examine sustainability challenges through the lens of people’s day-to-day lives and create solutions that can transform entire systems to benefit the planet, nature and people.

Microplastic pollution is one of the biggest environmental challenges of our time. At GUPPYFRIEND, we innovate and develop science-based solutions to stop microplastics at the source.

Our approach tackles emissions where they start — in everyday life: at home, in sports, in industry, and in urban infrastructure. From washing machines to artificial turf, we collaborate with scientists, cities, and leading sports organizations to implement effective and scalable solutions.

The GUPPYFRIEND Washing Bag is a trusted, science-backed tool that prevents microfibres from breaking off and entering waterways during home laundry. It protects garments, extends their lifespan, and empowers individuals to take simple, effective action for a cleaner planet.

PÄRLA is a pioneering oral wellness brand on a mission to eradicate plastic from oral care. Founded by three leading UK dentists - Dr. Simon Chard, Dr. Rhona Eskander, and Dr. Adarsh Thanki - PÄRLA combines cutting-edge science, sustainable design and professional expertise to create beautifully clean oral care that delivers real results.

From award-winning whitening toothpaste to probiotic mouthwash, every PÄRLA product is plastic-free, vegan, cruelty-free and made without SLS, artificial flavourings or unnecessary fillers. As a proud B Corp, PÄRLA is committed to raising the standard in both oral health and environmental responsibility - proving that better-for-you doesn’t have to cost the earth!

(Video)