Welcome to Brick-ulous Las Vegas: The LEGO Group and Formula 1® bring LEGO® built moments for fans to the FORMULA 1 LAS VEGAS GRAND PRIX 2025

• The LEGO Group & Formula 1® bring a range of playful LEGO® moments to the 2025 Las Vegas Grand Prix.
• A full-sized driveable LEGO 1950s Cadillac, built from over 418,000 bricks, chauffeured the three top F1® drivers to the podium, with actor Terry Crews at the wheel.
• Throughout the race weekend in Las Vegas, eagle-eyed fans could spot LEGO moments, including incredible content on Sphere, LEGO Botanicals F1 ACADEMY™ podium bouquets, and exclusive LEGO F1 ACADEMY merch at the F1 HUB.
• The activity is part of the LEGO Group & Formula 1’s multi-year partnership, bringing young fans and families closer to Grand Prix experiences and the sport.

Please find all currently available stills and videos here - additional assets to be uploaded live.

This weekend, during the FORMULA 1 LAS VEGAS GRAND PRIX 2025, the LEGO Group and Formula 1 surprised fans, families & F1 drivers alike with a range of playful LEGO® moments throughout the Grand Prix weekend - including a first-of-its-kind driveable, pink, open-top LEGO brick-built interpretation of a 1950s Cadillac Fleetwood Sixty Special car.

After a thrilling 50 laps under the neon lights on the streets of Las Vegas, the three top drivers, Max Verstappen, Lando Norris and George Russell, sat in the backseat of the LEGO 1950s Cadillac Car, on the way to the FORMULA 1® LAS VEGAS GRAND PRIX 2025 podium at Bellagio. The unique brick-built car was driven by actor Terry Crews, a big LEGO building and F1 fan, making a surprise appearance behind the wheel.

LEGO 1950’s Cadillac Fleetwood Sixty Special Cool Down Car

The stunning car, based on a classic pink 1950s Cadillac Sixty Special, was built using over 418,000 LEGO elements. It took center stage at the FORMULA 1 LAS VEGAS GRAND PRIX 2025, showcased in the F1 Paddock throughout the weekend for fans to have a closer look, ahead of it hitting the track after a thrilling race.

Weighing in at over 2 tonnes and measuring over 5m long, this feat of LEGO Design and engineering, with functioning lights and sound, brought LEGO building & Las Vegas glamour together for fans and drivers alike. During the Grand Prix™ weekend, fans in the F1 Paddock were able to get up close with the build as it was displayed at a special custom-built Las Vegas Grand Prix wedding venue.

LEGO Brick Moments Around The 2025 Las Vegas Grand Prix

Elsewhere during the Grand Prix™ weekend, fans on the ground and at home were able to spot exciting LEGO moments happening around Las Vegas.

To celebrate F1 ACADEMY hitting the track for the first time in fabulous Las Vegas, the LEGO Group presented the drivers who secured a space on the podium of both Race 1 and Race 2 with custom LEGO Botanicals Bouquets, each built out of close to 2,000 LEGO elements. Fans on the ground were also able to get their hands LEGO F1 ACADEMY merch, exclusive to the FORMULA 1 LAS VEGAS GRAND PRIX 2025 and available at the F1 HUB located at The Venetian Resort Las Vegas.

Towering above the city skyline was also incredible LEGO content on Sphere, featuring all 10 Formula 1 teams in LEGO brick form and highlighting the recently announced partnership between the LEGO Group and F1 ACADEMY.

Throughout the action-packed weekend, the LEGO Group and Formula 1 brought play to the track, bringing young fans and families closer to Grand Prix experiences and the sport.

Julia Goldin, Chief Product & Marketing Officer at the LEGO Group, said: “Together with Formula 1, at the Las Vegas Grand Prix we capped off a year of unforgettable moments that bring fans a new dimension to the way they experience F1. Throughout the year we brought fans closer to Grand Prix experiences and the sport of Formula 1, and this year in Las Vegas was no different, from our incredible LEGO brick-built Cadillac car, to activating on Sphere’s iconic Exosphere with new and engaging content, and sharing the next step in our partnership with F1 ACADEMY with the world – the 2025 calendar has been incredible, and we can’t wait for what’s to come in 2026.”

Emily Prazer, Chief Commercial Officer at Formula 1 and President & CEO of the Las Vegas Grand Prix, said: “The FORMULA 1 LAS VEGAS GRAND PRIX has quickly become an iconic cornerstone in the F1 calendar and it’s been fantastic to work with the LEGO Group to bring new ideas and creativity to fans. We’re always pushing boundaries both on and off track, and once again our partnership with LEGO Group upped the ante. It’s been an incredible first year working together, and we can’t wait for fans to see what else we have planned into the future.”

LEGO Racing in F1 ACADEMY

Ahead of the FORMULA 1 LAS VEGAS GRAND PRIX 2025 weekend, the LEGO Group revealed its new partnership with F1 ACADEMY, aimed at creating more opportunities and visibility for women in motorsport, through creative play and representation.

The partnership will bring the LEGO® Racing entry to the grid starting with the 2026 season, with a unique custom car livery and Esmee Kosterman in the driver’s seat. The entry will be accompanied by the LEGO Speed Champions F1 ACADEMY™ LEGO Race Car, a 201-piece set, allowing fans of the series to build one of its cars for the first time.

The LEGO Group activated on Exosphere - the LED exterior of Sphere.

This weekend marks the latest moment in a multi-year partnership between the LEGO Group and Formula 1®, after taking the streets with ten fully drivable LEGO F1 cars during the Miami Grand Prix Drivers Parade and the LEGO Brick-Built Trophies at the British Grand Prix, among other moments aimed at introducing the sport to more families around the world through playful and immersive fan experiences.

For more information on the wider partnership between the LEGO Group and Formula 1, as well as its full product line, fans can visit LEGO.com/F1.

Please find all currently available stills here - additional assets to be uploaded live.

For more information, please contact media@LEGO.com

LEGO® 1950s Cadillac Car – Facts and Figures

• This big build comprises of over 418,000 LEGO elements, along with a selection of other components to make it capable of driving
• Close to 4,000 combined hours were spent on the development and construction of the big build
• This big build were created by 17 master builders, engineers and designers from the LEGO Group
• The big build is capable of reaching up to 25km/h while bringing the top three drivers of the 2025 LAS VEGAS GRAND PRIX to the podium celebration
• The big-build weighs over 2,100 kg and seats five people, featuring fully functioning lights and vintage tyres

About the LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.

For more information: www.LEGO.com

About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLYVK) attributed to the Formula One Group tracking stock.

The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.

About FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX
Established in 2023, the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX is promoted by Formula 1®, in collaboration with Clark County. The 50-lap race takes place on a 3.8-mile circuit in the heart of the Las Vegas Strip and sees drivers reach jaw-dropping speeds of over 215 mph (346 kph) as they drive past some of the world’s most iconic landmarks, hotels, and casinos. Through the Las Vegas Grand Prix Foundation, Las Vegas Grand Prix, Inc. has donated over $2 million to non-profit organizations working to strengthen the local community. The 2025 race will take place on November 20-22, 2025. For more information, visit www.f1lasvegasgp.com