Authentic Brands Group and Orbico Group Sign Long-Term Partnership to Drive Dockers’ Business Across Europe and Central Asia
Authentic Brands Group (Authentic), a global brand development and licensing platform, today announced a long-term partnership with Orbico Group (Orbico), one of Europe’s leading brand distributors, to expand the Dockers brand across Europe, including key markets such as Italy, Spain, Portugal, the United Kingdom, and beyond.
The new agreement marks a strategic milestone in Dockers’ expansion following its acquisition by Authentic. Through the partnership, Orbico will oversee distribution, manufacturing, and design across key categories, including sportswear, activewear, socks and hosiery, lifestyle and performance footwear, outerwear, carrying bags, swimwear, and more, for adult men and women.
“Partnering with Orbico allows us to bring Dockers to a key market while maintaining the brand’s authentic heritage,” said Henry Stupp, President, Lifestyle & Entertainment EMEAI at Authentic. “This partnership builds on Authentic’s established relationship with Orbico, following our successful partnership on the Champion brand across EMEA. Together with Orbico, we will extend Dockers’ iconic appeal, expand the assortment, and position the brand for long-term growth in the region.”
Dockers has long held a meaningful presence across Europe that spans more than three decades, where its legacy of quality and wearability has earned a loyal following. The brand continues to resonate with consumers who value versatile, comfortable, and timeless wardrobe essentials.
“This partnership marks an important step in deepening Orbico’s relationship with Authentic and reinforcing our leadership in brand distribution across the region,” said Edward Malky, CBO – Style, at Orbico. “Dockers holds strong equity and recognition among European consumers, and together we will focus on maximizing its potential through strategic channel expansion and localized brand execution.”
Since its founding in 1986, Dockers has been a staple of American style, making khakis and chinos synonymous with effortless, everyday fashion. Under Authentic’s ownership, Dockers is embarking on a renewed global strategy focused on long-term value creation through expanded marketing initiatives, elevated storytelling, and partnerships that amplify visibility and engagement across new channels and audiences. By leveraging the proven expertise of existing licensing partners within its global ecosystem, Authentic continues to unlock new opportunities to grow its portfolio and strengthen its international footprint.
About Authentic Brands Group
Authentic Brands Group (Authentic) is the world’s leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, positions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life.
Authentic owns more than 50 global brands, generating approximately $32 billion in annual systemwide retail sales. These brands have a significant presence in 150 countries, with more than 30,000 freestanding stores and shop-in-shops, as well as 500,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Dockers, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For more information, visit authentic.com.
About Orbico Group
Orbico Group is a leading distributor in Europe, operating in 55 countries and serving over 900 million consumers. Founded in Switzerland in 1987 and owned by Branko Roglić, Orbico has grown to become a trusted partner for global brands across six key business sectors: FMCG, Beauty, SportStyle, Salon Professional, Supply Solutions & Services, and Tourism. With a team of more than 10,000 employees, the company is committed to delivering innovative solutions and fostering long-term, value-driven partnerships.
Orbico’s mission is centered around collaboration, partnering with both suppliers and customers to win consumers. The company is recognized as the partner of choice, providing tailored solutions to meet the evolving needs of its diverse client base. Driven by a commitment to sustainable growth, Orbico continues to thrive as a distributor of the future, leveraging local expertise and flexibility to ensure success in a rapidly changing marketplace.
For more information about Orbico, please visit: www.orbico.com
About Dockers
The Dockers® brand has been the authority in khaki pants for more than 30 years. First introduced in 1986 in San Francisco, California, this American classic has always been at the heart of the casual movement, providing men with quality products for every occasion. Our thoughtful innovations and meaningful details have always served a purpose, not a trend. Today, the Dockers® brand continues to be America’s favorite khaki and offers a wide range of apparel and accessories with no compromises in quality -always superior comfort and versatile style.
For more information about the Dockers brand, please visit www.dockers.com.
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