Goodyear and TOCA sign multi-year BTCC partnership extension

Goodyear and TOCA – Organiser of the British Touring Car Championship – have announced the renewal of their long-standing partnership through to the end of 2031.

Goodyear has been the official tire partner of the BTCC since 2003, as well as holding title sponsor rights for most of that period. This latest agreement takes the relationship to a near 30-year collaboration – making it one of the longest-standing and most iconic partnerships in motorsport.

Tire choice often plays a decisive role in race strategies, and it will continue to do so over the coming years through Goodyear’s standard and option tires at BTCC events, further underscoring Goodyear’s integral contribution to the championship.

As Goodyear continues to innovate in tire technology and enhance fan engagement, the renewed agreement reinforces the company’s commitment to delivering exceptional performance on track and unforgettable experiences off of it. Together with TOCA, Goodyear aims to help shape the future of the BTCC, the UK’s premier motorsport championship.

“We are delighted to extend our collaboration with TOCA to support the BTCC, a championship that continues to grow and engage an ever-expanding fan base,” said Mathias Kipp, director, Racing, Goodyear EMEA. “This almost three-decades-long partnership is ready to write new chapters. Goodyear is committed to supporting the series’ development through the performance our tires and by creating new opportunities for fans, who remain at the heart of our strategy.”

“I am extremely proud of the partnership between Goodyear and the BTCC,” said Alan Gow, BTCC Chief Executive. “We are delighted that one of the longest-standing, most loyal and successful collaborations will be heading to a near 30-year milestone, and long may it continue after that. This partnership will continue to innovate and deliver, both on-track and off-track, to the huge benefit of drivers, teams and fans alike.”