Authentic Brands Group Appoints Daniel Schachne as SVP, Reebok

Authentic Brands Group (Authentic), a global brand development and licensing platform valued at $32 billion, is pleased to announce the appointment of Daniel Schachne as SVP, Reebok.

Schachne is an accomplished brand leader with more than 15 years of experience driving iconic consumer brands. In his new role at Authentic, he will lead Reebok’s global growth strategy, working closely with licensing partners, retailers and brand ambassadors to sharpen its focus on sport and culture on a global scale. Alongside Steve Robaire, Global EVP of Reebok, Schachne will fuel Reebok’s brand momentum and growth worldwide.

“Daniel has built winning models in basketball and performance sport at some of the world’s top brands,” said Robaire. “His category expertise and hands-on leadership make him the right person to scale Reebok’s next chapter and unlock new opportunities for the brand globally.”

Most recently, Schachne served as General Manager of Jordan Brand’s performance sport business in North America. He led the Jordan Brand basketball business in the U.S. and drove strategic expansion across Golf and the Jordan Brand cleated business. 

“Reebok is rooted in sport and that foundation is what continues to make the brand so powerful today,” Schachne said. “I’ve spent my career at the intersection of sport and culture, and I’m excited for the opportunity to grow the Reebok brand globally. Together, with the Authentic team and our partners, we’ll lean into Reebok’s heritage and deliver products and stories that matter to consumers everywhere.”

Earlier in his career, Schachne served in roles at Nike and at the National Basketball Association (NBA) across strategy, business development, partnership management and international business operations. Schachne is a University of Michigan and Harvard Business School alumnus. He remains actively involved with the University of Michigan, serving on the Board of Advisors for the Michigan Sport Business Conference, Michigan Sport Consulting Group and the University of Michigan School of Kinesiology Alumni Board.

About Authentic Brands Group

Authentic Brands Group (Authentic) is the world’s leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, positions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life.

Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.

For more information, visit authentic.com.