RAM Debuts Rampage in Europe at Fieracavalli 2025

RAM, the iconic brand known for power, capability and innovation, proudly will unveil the European preview of the RAM Rampage at Fieracavalli 2025 (November 6 - 9, 2025), where it takes center stage as the event’s main automotive partner.

RAM took the opportunity to introduce the Rampage model in a European preview to a community perfectly aligned with the product’s placement. With this model, the first RAM vehicle entirely designed and produced in Brazil, the brand aims to redefine the concept of pick-up.

The RAM Rampage is a bold new entry into the compact lifestyle pick-up segment, designed to meet the evolving needs of European drivers seeking the perfect balance between everyday driveability and rugged utility. Positioned between C-SUVs and midsize pick-ups, Rampage fills a whitespace in the market with a compelling value proposition.

With Rampage, RAM redefines what a compact pick-up can be – combining force, capability, technology and premiumness in one dynamic package.

More information to be shared at the end of the event.
 

Ram
Ram offers a full lineup of full-size pickups, including the Ram 1500 and Heavy Duty models, combining capability, technology, and premiumness. In Europe, standout models like the Ram 1500 RHO deliver best-in-class off-road performance, while innovations such as the RamBox system, multifunction tailgate, and segment-exclusive air suspension enhance everyday functionality. The Ram 1500 Tungsten sets a new benchmark premiumness with exclusive features and 540 hp.  

Logistics and operations of Ram vehicles in the region are entrusted to KWA, a key international commercial partner. 

Built to handle any challenge, Ram trucks embody unstoppable strength, proving that truly, Nothing stops Ram.