PUMA lights up the Big Apple as Project3 runners smash personal bests and win over $40,000 in prize money at the 2025 New York City Marathon

• A total of 89 Project3 participants from seven countries competed in the TCS New York City Marathon wearing Fast-R NITRO™ Elite 3
• Male winner, Mauricio Galvan (2:19:03), and female winner, Elena Hayday (2:31:22) record quickest times, with Anna Weisman (2:46:59) registering the biggest time differential of 11 minutes and two seconds.
• In total, PUMA will reward $40,000 in performance-based cash prizes

Following standout performances at the Boston and London Marathons earlier this year, PUMA’s Project3 runners continued to make waves as they took to the streets of New York City and shaved a combined 1 hour, 27 minutes, and 15 seconds off their personal best times at the 2025 TCS New York City Marathon.

A total of 89 Project3 runners from seven countries including the United States, Australia, Spain, United Kingdom, Canada, Sweden and Denmark, took on the iconic 26.2-mile course across the five boroughs, all wearing PUMA’s fastest innovation yet, the FAST-R NITRO™ ELITE 3, producing staggering results in the process.

29 runners set new personal bests, with 10 improving by more than three minutes, making them eligible for the astonishing $3,000 cash prize. In total, PUMA will award $40,000 in performance-based prize money.

Leading the pack on the male’s side, Mauricio Galvan (2:19:03) of Chicago, IL, finished 21st place overall, knocking 39 seconds off his personal record. On the women’s side, Elena Hayday (2:31:22) of Minneapolis, MN, finished 12th overall. The standout of the day was Anna Weisman (2:46:59) from Kansas City, who obliterated her prior mark by an astonishing 11 minutes and 2 seconds.

“It was an honor to participate in the NYC marathon today and wear the PUMA kit,” said Elena Hayday. “The crowds were insane, the shoes were fast, and the race was truly a dream.”

“It felt so serendipitous that I was selected for Project3 after deferring NYC last year due to injury,” Anna Wiseman added. “To run 10+ minutes faster than my PB today is a long time coming and feels oh so sweet. The support from PUMA over these past few months gave me the confidence that something special could happen and it did!”

Launched in January, PUMA’s Project3 is a first-of-its-kind global running program offering participants of the 2025 New York City, Boston,  and London Marathons the opportunity to experience life as a professional athlete and trial the Fast-R NITRO™ Elite 3, with the chance to bank huge performance-based cash prizes. The program forms part of PUMA’s brand elevation strategy to strengthen its presence globally and celebrate the latest brand campaign, “Go Wild”.

There were also standout performances from PUMA’s Project3 athletes, including Abigail Shoemaker (2:37:47), who finished 15th, and Katarina Mayer (2:46:38), who placed 17th overall.

In conclusion, PUMA’s Project3 program closes out the 2025 marathon season supporting 269 sub elite athletes across 13+ countries and achieving 98 personal bests overall, as well as 48 personal bests over 3 minutes. Awarding a total of $161,000 in prize money and shaving off 6 hours 10 minutes and 19 seconds in athlete personal bests. Reinforcing the belief that Fast-R NITRO™ Elite 3 is one of the greatest super shoes to ever hit the road.

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