Kickers UK & Ireland now fully part of the Pentland Brands family

Pentland Brands is proud to announce that it has acquired the intellectual property for Kickers in the UK and Ireland.

Having licensed the Kickers brand in this market for many years, this change marks a natural next step in our long-standing partnership with the brand. Over the past 18 months, the brand has further cemented its position as the trusted school shoe of choice for kids across the UK, whilst at the same time reestablishing itself as a relevant and desirable brand outside the classroom. Propelled by the 50th anniversary of the iconic Kick Hi boot, the brand continues to transcend generations and remains as much of a statement now as it ever has been.

With fresh products, partnerships, and creative campaigns already underway, Kickers is in a strong place. This step gives the team more freedom to build on that success and keep the brand moving forward in a way that stays true to its roots.

Alex Roberts, Head of Brand at Kickers comments: “This is a testament to the strength of the Kickers brand within this market, and continued potential it has. Everybody has got a Kickers story, and be it the Kickers fleurette, or those unmistakable red and green tabs, the brand possesses a cross-generational cultural cache, which is very rare. Now with full ownership in the UK and Ireland, the talented team sat behind this brand can carry that legacy into an exciting new chapter – always with the same authenticity that makes Kickers so special.”