Lights, Camera, Execution: CCEP at the Movies

This Halloween, Fanta is cranking up the scare factor with a limited-edition takeover featuring some of the most iconic horror movie characters ever.

Thanks to our partnership with Universal Pictures and Blumhouse, Chucky, Freddy Fazbear, The Grabber, and M3GAN are jumping off the screen and onto Fanta packs across CCEP markets.

It’s a spine-tingling campaign designed to immerse consumers in Halloween magic—and at CCEP, we’re making sure it delivers real value for our customers, especially in cinemas.

Why Cinema Matters to CCEP

Cinemas are a big deal for us. Around 40% of people in Europe visit the cinema, and it’s a key place to connect with Gen Z and nostalgic adults - two of our most important audiences for brands like Fanta.

Cinemas are evolving fast, offering immersive tech and exciting experiences that make them the perfect channel for our brands to engage people who want fun, connection, and great value. 

Fanta’s Halloween 2025 campaign brings together a “fearsome foursome” of horror legends - each with their own flavour and pack design: 

- Fanta Lemon x M3GAN – A sharp twist with a modern scream queen. 

- Fanta Fruit Twist x The Grabber – A mysterious mix for thrill-seekers. 

- Fanta Chucky Forest Berries – Mischievously bold and berry-packed. 

- Fanta Orange x Freddy Fazbear – Classic citrus with a creepy twist. 

These limited-edition products are available in cinemas across our markets. We’re backing this up with Halloween combo deals (think drinks + snacks) in select cinemas, digital menu visibility, and collectible character stickers to excite consumers, boost engagement, and drive sales. 

Fans can also scan on-pack QR codes to unlock spooky content.

We’re here to help cinemas grow - and Halloween is the perfect moment to do just that. With Fanta Halloween, we’re focused on driving more footfall by tapping into the buzz of big movie releases. 

Once inside, our teams work hard to deliver great execution that encourages people to grab a drink (or two) and offer exciting options like Freestyle machines for a personalised and premium experience.

We’ve enhanced our drink visibility through dynamic screen promotions, menu inclusions, and appealing combo deals, helping to cater to all our consumers with our range, including low and no sugar variants.

It’s all about helping cinemas boost availability and increase purchase frequency, while giving moviegoers a fun, memorable experience they’ll want to repeat. 

A Legacy of Film Collaborations

Fanta’s Halloween takeover builds on a long history of film partnerships for The Coca-Cola Company and CCEP: 

- Coca-Cola x Star Wars: Refresh Your Galaxy hit shelves across several of our markets in 2025.

- Coca-Cola x Marvel: The Heroes featured bespoke illustrations of over 30 characters from across the Marvel Universe—from Ant-Man to Captain America.

- In 2024 Fanta teamed up with Warner Bros. Pictures to launch a limited-edition Beetlejuice Beetlejuice flavour and pack design, bringing the mischievous spirit of the Afterlife ahead of the film’s release.

These partnerships excite consumers, drive growth, and create value for all our customers - but the focus on movie magic is especially powerful for our cinema partners.

Halloween spending is expected to jump by 20% this year compared to 2024 - and Fanta is ready to own the moment. With bold flavours, iconic horror characters, and smart cinema partnerships, we’re delivering a campaign that gets people talking, sipping, and sharing. It’s a win for consumers, a win for cinemas, and a win for our customers.