Nike Unveils 3D-Printed Air Max 95000 at ComplexCon

What to know

• Nike’s new Air Max 95000 is a 3D-printed silhouette that pays homage to the iconic Air Max 95 while powering a new era of sneaker innovation.
• The Air Max 95000 features a “Big Bubble” Max Air unit in the heel and a smaller Max Air unit in the forefoot to provide a consistently soft, smooth and just-springy-enough feeling underfoot.
• The silhouette, unveiled at ComplexCon in Las Vegas, is the first created using Nike’s Project Nectar and the brand’s second shoe developed with Zellerfeld as part of a multi-year journey to explore possibilities in 3D-printed footwear.
• The Air Max 95000 will be available November 28 on SNKRS and zellerfeld.com.

Nike is fusing futuristic form and function in the new Air Max 95000, a 3D-printed silhouette that pays homage to the iconic Air Max 95 while powering a new era of sneaker innovation.

Unveiled during ComplexCon in Las Vegas, the Air Max 95000 is the first shoe born from Nike’s Project Nectar, a specially formulated printing process that delivers durability and traction on the outsole as well as a bold embellishment on the 3D-printed upper, unlocking new possibilities for self-expression.

“Nike Air has always been about pushing boundaries and inspiring the next generation,” says Brittany Shelton, VP, North America Brand Management. "The Air Max 95000 brings that inspiration to life through innovation that delivers creativity and opportunities for self-expression"

The Air Max 95000 reflects Nike’s leading position at the forefront of sneaker culture, recalling the brand’s four-decade history of Nike Air styles while providing a glimpse into the future possibilities of computational design and printable footwear — where creative exploration meets personalization, fueling both coveted distinction and athletic performance.

The silhouette builds on the futuristic form of the first-of-its-kind Air Max 1000, developed with Zellerfeld using the company’s new multicolor-ready Gen3 printers, by stacking the same 3D-printed chassis with a “Big Bubble” Max Air unit in the heel and a smaller Max Air unit in the forefoot to provide a consistently soft, smooth and just-springy-enough feeling underfoot.

“Zellerfeld was founded to reimagine how footwear is created and experienced,” says Cornelius Schmitt, CEO, Zellerfeld. “What began as a profound idea to give creators more freedom has grown into something much bigger. Today, the brand we all grew up admiring is using our platform to design faster, test ideas instantly, experiment without limits and bring entirely new silhouettes to life. Nike has always defined the future of footwear, and Zellerfeld’s technology is helping unlock new possibilities in design.”

This distinct application of Nike Air serves as an ode to the Air Max 95, 30 years after its introduction as the foremost Air innovation of its time. The silhouette also nods to the future of Air, a limitless innovation platform whose fluid, expressive technology spans across the entire brand, from performance apparel and footwear to ultramodern streetwear silhouettes.

“We never would have been able to create this silhouette using traditional methods, and this sculptural, contoured design and futuristic application of Air is only the beginning of a multi-year journey with Zellerfeld and what we see as unlimited possibility in a new era of 3D-printed footwear,” says Shelton.

The latest application of Nike Air is on display for the first time at ComplexCon inside Nike’s Mad Stadium, a pop-up destination where attendees can gain an exclusive glimpse into future intersections of innovation, sport and sneaker design, along with Nike-only immersive soccer experiences. 

The Nike Air Max 95000 will be available in a Black/Volt colorway November 28 on SNKRS and zellerfeld.com.