H&M Adorables: Textured knits and soft layers

H&M Adorables looks to natural landscapes for its latest collection. Wool jumpers in an array of textures and techniques, cosy matching sets and rugged jackets, while crafted details like embroidery and beading add a bit of quirkiness. The H&M Adorables autumn drop for babies and kids up to 10 years old launches in selected stores and online at hm.com.

Earthy browns, mossy greens and heathered pinks ground the colour palette, while hints of shine and colour give a pop of brightness. Key pieces include cable knit, boucle, marl or structured knit jumpers, knitted dresses with ruffles or embroidery, coordinating sets and statement outerwear. Check patterns and beautiful floral prints are set against soft utilitarian details and folkloric embellishments. 

“We brought out the best of autumn for this H&M Adorables collection through the wonder of wool, crafted details and cosy textures. Everything has an emphasis on tactility that really puts the spotlight on the premium materials we use. Each piece is soft on the skin and will last longer – and because of their timeless designs, be loved for a long time,”

says Sofia Löfstedt, Head of Kidswear Design at H&M.

About H&M Adorables

Launched in 2024, H&M Adorables is a line of premium-quality clothing and accessories crafted with care and designed with longevity in mind. The label spans curated newborn essentials and gifts, timeless babywear foundational pieces, and refined kidswear wardrobe favourites to be handed down through generations. The line is built on a foundation collection, revitalised with seasonal drops throughout the year.