Mattel and Disney Consumer Products Renew Multi-Year Global Licensing Agreement for Disney Princess and Disney Frozen Franchises

 Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced it has renewed a multi-year global licensing agreement for the Disney Princess and Disney Frozen brands. Through the renewal, Mattel continues to have global licensing rights to develop and market a full range of fashion dolls, small dolls and figures.

Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel, said: “Disney Princess and Disney Frozen capture hearts around the world, and we’re thrilled to extend our relationship. We look forward to continuing to bring Mattel’s industry-leading expertise in dolls to these timeless stories and characters through new and imaginative collections.”
Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products, said: “Disney and Mattel share a rich legacy of bringing imagination and play to life. This renewal reflects the strength of our long-standing relationship and the enduring appeal of the Disney Princess and Frozen franchises, which continue to inspire and connect with fans around the world.”

Through the agreement, Mattel will continue to develop Disney Princess dolls based on Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Moana, Mulan, Pocahontas, The Princess and the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs, Tangled and Raya and the Last Dragon, along with the Disney Princess live action theatrical films. The agreement also includes Frozen and the upcoming Frozen 3 film.

Mattel and Disney Consumer Products’ long-standing relationship spans various iconic brands including Pixar Animation Studio’s Toy Story and Cars. 

About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.