Experience Smart Life with Smarter Deals: Xiaomi’s 11.11 Mega Sale and Black Friday Events

Xiaomi today announced its global 11.11 Mega Sale and Black Friday sales events, kicking off on October 20.¹ Aligned with Xiaomi’s "Human x Car x Home" smart ecosystem strategy, this year’s sales events feature the theme of "Smart Life. Smarter Deals" aiming to empower users worldwide to enjoy an intelligent and connected experience with exciting discounts.²

To make the smart living experience more accessible than ever, promotions include Smart Tech Appliances, such as Mijia Refrigerator Cross Door 502L, Mijia Front Load Washer Dryer Pro 9kg, and Mijia Air Conditioner Pro Eco Series.² Meanwhile, Xiaomi also features deals on popular devices, including the latest Xiaomi 15T Series, REDMI Note 14 Series, POCO devices, and AIoT offerings.²

This year, Xiaomi is engaging broader users through diverse channels and innovative campaigns. Shoppers can find deals on mi.com, as well as various e-commerce platforms, including Amazon, Shopee, Lazada, Xiaomi official TikTok Shop, and other local partners.³ For extra fun, users can join the ’Scan your Old, Unlock the New’ promotion on mi.com.⁴ Just snap a photo of their old devices and appliances to unlock matching coupons, making it easy to find what they need and enjoy a smarter, more connected life.⁴

By shaping the smart home experience for consumers worldwide, Xiaomi continues to enhance how people live with technology, enabling more intuitive interactions with their devices. Join the promotion and enjoy a smarter life with exclusive deals. For more details on the latest deals and offers, please visit Xiaomi’s official website at mi.com.

Disclaimers

¹ Starting dates differ across markets.

² Each region offers its own key products and promotional deals. For additional special offers, please visit the regional website.

³ Sales partners and available promotions may vary by market. Please refer to local information for sales availability.

⁴ This campaign will be available exclusively in selected regions. Product categories and coupon offers may vary by market. For more information, please visit the regional website.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of "Make friends with users and be the coolest company in the users’ hearts", Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The Company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. In June 2025, the MAU reached approximately 731.2 million (including smartphones and tablets) globally. The Company has also established the world’s leading consumer AIoT (AI+IoT) platform, reached approximately 989.1 million smart devices connected to its platform (excluding smartphones, laptops and tablets) as of June 30, 2025. In October 2023, Xiaomi upgraded its strategy to "Human x Car x Home" smart ecosystem, seamlessly merges personal devices, smart home products, and cars. Xiaomi always centers on humanity and is committed to providing comprehensive, better connected experiences. Xiaomi products are present in more than 100 countries and regions around the world. In July 2025, Xiaomi was included in the Fortune Global 500 list for the seventh year in a row, ranking 297th.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.