Mattel Studios Teams with M. Night Shyamalan and Brad Falchuk on Premium Live-Action Magic 8 Ball Series

Mattel, Inc. (NASDAQ: MAT) announced that Mattel Studios is developing a premium scripted live-action television series based on its iconic Magic 8 Ball franchise, which marks a bold step forward in Mattel’s strategy to expand its rich portfolio of brands into compelling, world-class entertainment.

M. Night Shyamalan (The Sixth Sense, Split, Signs), will serve as director, co-creator and co-showrunner for the project, with Emmy Award-winning writer Brad Falchuk (Glee, American Horror Story, Pose) serving as writer, co-creator and co-showrunner. Together, they aim to reimagine the classic Magic 8 Ball as the centerpiece of a high-concept, character-driven supernatural drama that blends psychological intensity with cultural intrigue.

1 million units sold annually, the Magic 8 Ball has been in existence for 75 years and remains a pop culture staple, captivating generations with its mysterious ability to answer life’s questions with a simple shake. More than a toy, it has become a symbol of curiosity, fate, and fun, appearing in countless films, television shows, and even being referenced in music and literature. Its combination of playful charm and enigmatic mystique makes it a uniquely fertile ground for reinvention in premium storytelling.

About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.