Japan Named World’s #1 Destination for Third Consecutive Year by Condé Nast Traveler’s Readers

For the third consecutive year, Japan has been named the #1 country in the world by the readers of Condé Nast Traveler in the 2025 edition of the magazine’s annual Readers’ Choice Awards. Tokyo (#1) and Kyoto (#2) have been voted the top two best “Large Cities” in the world, with Tokyo leading the list for the second year in a row.

“We are honored to receive this recognition from Condé Nast Traveler’s readers, which reflects the lasting popularity of travel to Japan,” says Susumu Matsumoto, Executive Director of the Japan National Tourism Organization’s (JNTO) New York office. “We have welcomed a record number of visitors from the United States every month from January through August 2025, with a total of number of 2.1 million American visitors so far this year. We will continue to inspire both first time visitors and repeat travelers to explore diverse attractions throughout Japan.”

The full list of winners can be found here. Highlights from the 2025 Readers’ Choice Awards will be published in the November 2025 issue of Condé Nast Traveler, which hits newsstands this month.

For more information about travel to Japan, visit https://www.japan.travel/en/us.

ABOUT JAPAN NATIONAL TOURISM ORGANIZATION (JNTO)

As the official tourism board, JNTO seeks to inspire international travelers to visit Japan. Focusing on sustainability, diversity and preservation of its history and culture, JNTO encourages travelers to explore the country while supporting local businesses, learning about indigenous cultures, and helping conserve its natural sites.

For more information about travel to Japan, visit https://www.japan.travel/en/us or the JNTO pages on Facebook, Instagram and Youtube. To contact the New York office of the Japan National Tourism Organization (JNTO) directly, please e-mail jntonyc_press@jnto.go.jp.