Scholastic Entertainment and 9 Story Media Group Announce Exciting Slate for Mipcom 2025

Scholastic Entertainment and 9 Story Media Group are pleased to unveil their joint slate of new kids and family programming at Mipcom this month. The robust slate includes new shows in development, recent third-party acquisitions, and new episodes of returning favorites, catering to audiences from preschool to teen.

IN DEVELOPMENT: 

Dragon Girls 

Genre: CG Animation 

Format: 52 x 11 mins 

Audience: 6-9 

Based on the Scholastic book series by Maddy Mara, Dragon Girls follows three very different girls who are transported to a magical realm where they are transformed into powerful, shimmering dragons! As they come to grips with their new dragon powers, they realize that this is just the start of their epic adventure…they’ve been called to defend the realm from the evil Shadow Queen! Dragon Girls is a joyous series about a group of brilliant, brave girls celebrating their friendship and discovering the ground-shaking strength of their own inner roar. 

Paris & Pups – Specials & Long-Form Series

Genre: CG Animation

Format: 45-minute specials and long form series (format tbc)

Audience: 5-8 

Inspired by Paris Hilton and her real-life pets, Paris & Pups is an exciting new CG-animated series now live on YouTube and the YouTube kids app, quickly capturing audiences with its sparkle, style, humor and heart. With global toy and publishing deals already announced, the series is now in development for a long-form adaptation and two original specials. Set in the glamorous Fabuluxe Hotel, Paris & Pups follows Paris Star (called “Star”) and her five fabulous pups – the Sweetie Squad – as they spread kindness, confidence, and STARKLE wherever they go. The series celebrates friendship, fun, and finding your inner Star. 

I Spy 

Genre: Live Action Game Show 

Format: 1 hour gameshow 

Audience: All ages (Kids & Family) 

I Spy, the #1 search-and-find book series created by author Jean Marzollo and photographer Walter Wick, comes to the screen as a larger-than-life, fast-paced game show. With over 75 million copies in print, the series has been a beloved Scholastic staple for decades, captivating generations of readers. In each episode, teams of contestants compete in a series of classic searching games with a modern twist. Because there’s always more to spy than meets the eye! Developed and produced in partnership with Digomind Productions founded by Executive Producer Kevin Williams whose independent credits include Beat Shazam, Don’t Forget the Lyrics!, and Family Feud. 

The School for Wicked Witches

Genre: Live Action 

Format: 10 x 30 min 

Audience: 7-12 

Based on the New York Times Best-Seller by Will Taylor and published by Scholastic, The School for Wicked Witches follows 15-year-old Ava Heartstraw, who finds out she has magic. But not just any magic – the wicked kind. But is this sweet girl from the south actually wicked? A thrilling and funny drama filled with friendship, magic and mystery that is grounded in discovering who you are, where you belong, and above all else, being your authentic self. Adapted by award-winning writer Anna McCleery (A Kind of Spark, Free Rein, The Lady Grace Mysteries). 

NEW ACQUISITIONS: 

Do Not Watch This Show – New Series!

Genre: 2D Animation 

Format: 12 x 11 min 

Audience: Kids 5-8 and their families 

Based on Andy Lee’s wildly popular book series Do Not Open This Book, translated into 35 languages, Do Not Watch This Show has quickly become a cultural phenomenon in Australia since premiering on ABC in July. Do Not Watch This Show stars Wizz, a pompous blue monster who is desperate for viewers to stop watching. Voiced by Lee himself, Wizz’s increasingly absurd attempts to sabotage his own show only make him more irresistible. Each episode invites audiences to unravel the mystery: Why doesn’t Wizz want us to watch? 

NOW AVAILABLE FOR INTERNATIONAL DISTRIBUTION: 

Dee & Friends in Oz

Genre: CG Animation 

Format: 16 x 22’ min + 1 x 44 min prequel 

Audience: Preschool When a mysterious key transports her to the land of Oz, a regular kid named Dee goes on a musical journey to save magic — and be the hero of the story. Take a leap and let Dee’s glow lead the way! Oz is waiting for you in this new musical adventure for preschoolers! 

NEW EPISODES, RETURNING SERIES: 

Donkey Hodie – Season 3 Now Available!

Genre: Puppets 

Format: 150 x 11 min + 5 x 22 min specials 

Audience: Preschool 

Donkey Hodie lives in Someplace Else, where she and her pals empower preschoolers to dream big and overcome obstacles, to work hard and persevere, to be resourceful and discover they can solve problems on their own – and to laugh themselves silly along the way! Inspired by the quirky, funny side of Fred Rogers as well as his mission to help young viewers navigate the frustrations and challenges of childhood. 

Rosie’s Rules – Season 2 Now Available! 

Genre: 2D Animation 

Format: 130 x 11 min + 20 x 1 min interstitials 

Audience: Preschool 

Rosie’s Rules is an animated preschool comedy series that follows the adventures of Rosie Fuentes, an inquisitive and hilarious 5-year-old girl just starting to learn about the wow-mazing world beyond her family walls. And she is ready to learn it all… by figuring it out herself. 

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About Scholastic Entertainment 
Scholastic Entertainment brings high-quality content across multiple platforms to audiences of all ages. Among its award-winning productions are the animated series “Clifford the Big Red Dog®” for Amazon Prime and PBS Kids, a live-action “Clifford the Big Red Dog®” feature for Paramount, and Peabody and Daytime Emmy® Award-winning “Stillwater®,” an animated series for Apple TV+. Scholastic Entertainment continues to build celebrated brands worldwide by bringing both nostalgic Scholastic properties and exciting new voices to the screen. Some of its recent projects include “Eva the Owlet™,” an animated series for Apple TV+ based on the New York Times bestselling Scholastic book series OwlDiaries™, the hit live-action “Goosebumps®” series with Disney+ and Hulu which premiered Season 2 in January 2025, and a live-action feature adaptation of “The Magic School Bus” in development with Elizabeth Banks and Marc Platt. Scholastic Entertainment is the media division of Scholastic Corporation (NASDAQ: SCHL).

About 9 Story Media Group

9 Story Media Group is a leading creator, producer and distributor of kids and family-focused intellectual property, now part of Scholastic’s portfolio. Its award-winning animation studio, Brown Bag Films, is recognized around the world for best-in-class brands such as Doc McStuffins, Daniel Tiger’s Neighborhood, Octonauts, Wild Kratts, and Blue’s Clues & You. The company’s international distribution arm, 9 Story Distribution International, represents 5,000 half-hours of animated and live-action programming, seen on some of the most respected international channels and platforms. Its in-house consumer products division, 9 Story Brands, builds international entertainment brands for kids, with expertise across creative, brand marketing, and licensing. Its Digital division is a leader in digital content strategy, channel management, and AVOD/FAST distribution, overseeing 130 brands across 17 languages and expanding global reach through strategic platform optimization. www.9story.com.