Trailer Released for Upcoming Special: The Inside Story of the LEGO® Formula 1® Drivers’ Parade at the 2025 Miami Grand Prix

Today, the LEGO Group and Formula 1 have released the first trailer for Bricks on Track: Building the LEGO® F1® Drivers’ Parade, a new special about the ten drivable LEGO F1 cars that took to the track at the FORMULA 1 MIAMI GRAND PRIX 2025 Drivers’ Parade and delighted the world in an incredible global feat, featuring all 20 Formula 1 drivers on the grid. The full 48-minute special will be available on select TV & streaming services soon.

The special takes fans behind the scenes of everything that went into creating these one-of-a-kind cars and the incredible spectacle in Miami, where the LEGO Group’s model production team were tasked with their biggest challenge to date. Fans will see how the idea first came to be and how the team overcame the challenges they faced on their journey to putting the ten cars on track. The result surprised fans on the ground in Miami and worldwide and made the Formula 1 drivers in the cars rediscover their inner child during the Drivers’ Parade.

In addition to experiencing never-before-seen footage and reactions from the drivers behind the wheel, fans will also be able to hear insights from the LEGO Group’s Head of Design, William Thorogood, and Formula 1 presenter and former racing driver, Naomi Schiff, providing insights throughout the journey towards the Drivers’ Parade.

From JustSo, Bricks on Track: Building the LEGO® F1® Drivers’ Parade was directed by Marcus Liversedge and produced by Auriol Wyles, with Leo Birch serving as co-executive producer. Executive producers are Jill Wilfert, Keith Malone, Brent Benedetti and Robert May for the LEGO Group and Jonny Madderson and Jono Stevens for JustSo. Associate producers are Stephanie Freeman-Kuflik and Matt Shaw.

Jill Wilfert, Senior Vice President, Entertainment Partners and Content, the LEGO Group said: "[i]We are excited to take fans behind the scenes of this incredible journey to the iconic, one-of-a-kind LEGO moment at the Miami Grand Prix. This showcase highlights the creativity and innovation that went into crafting these unique cars, as well as the excitement felt by both drivers and fans. We hope this special inspires F1 and LEGO enthusiasts to build anything they can imagine.[/i"

For more information, please contact media@LEGO.com

For more information on the wider partnership between the LEGO Group and Formula 1, visit LEGO.com/F1, or read more about the Miami Driver’s Parade or global Build the Thrill activations throughout the 2025 F1 season.

LEGO® Big Build Cars – Facts and Figures

• Each of the big build Formula 1 cars comprised of nearly 400,000 LEGO bricks, along with a selection of other components to make them capable of driving
• Over 22,000 combined hours were spent on the development and construction of the 10 big builds
• The big builds were created by 26 specialists in design, engineering and building from the LEGO Group
• In comparison to Formula 1 cars, these big builds are almost a complete 1:1 in scale
• The big builds were capable of reaching 20km/h during their unveiling at the Miami Grand Prix Driver’s Parade
• Each of these big builds weighed approximately 1,500kg, with 1,000kg of that being LEGO bricks
• Each big build is fitted with authentic, Pirelli Slick Tires

About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com

For more information, please contact media@lego.com or visit Newsroom - About Us - LEGO.com.

About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLYVK) attributed to the Formula One Group tracking stock.

The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.

About JustSo
JustSo is a multi-award-winning creative studio telling real stories that drive real impact.

Founded by filmmakers Jonny Madderson and Jono Stevens, JustSo specialises in digital-first storytelling that builds emotional connections and helps brands resonate with new audiences. JustSo are partners to some of the world’s most respected brands and broadcasters including LEGO, the award-winning Way of The Wildcard for Red Bull, Hustle and Run for Channel 4 as well as Netflix, Google, Expedia and International Olympic Committee.

JustSo created the pioneering Black Cab Sessions YouTube format, the global YouTube music phenomenon that redefined intimate live performance for the online era.

They believe in making a positive impact both on and off screen, are certified BCorp and have won awards for their work on inclusive online series ‘Doing It With Netflix’ and a ‘Day In The Lonely’ TikTok campaign for NSPCC.