Publishers Weekly Spotlights Scholastic’s Strategy for Children’s Books Ages 0–8

In an exclusive interview with Publishers Weekly, Scholastic’s Jackie De Leo, Publisher and Chief Merchant, and Cindy Loh, VP and Publisher for Ages 0–8, share insights into the company’s new strategic direction for its Children’s Book Group—specifically focused on readers ages 0–8. 

De Leo explained that Scholastic’s book fairs and clubs spark “book joy” in kids, and staff who interact directly with students are often the first to identify what’s resonating. “Children getting to choose their own books is the first step to creating lifelong readers,” she said, adding that uniting the fairs and clubs with the trade division allows the company to “have all voices that have a stake in the books in the room at the same time” and to “use our editorial chops to make our books the best they can be for the readers.” 

Loh, who stepped into her role in July, brings deep experience in editorial and product development, including previous roles at Scholastic. 

“Early childhood is where the magic begins—when stories spark imagination, empathy, and a lifelong love of reading,” Loh said. “I’m honored to lead Scholastic’s publishing for our youngest readers, to build upon our incredible legacy of award-winners and bestsellers, and to champion new books that nurture curiosity and connection in the next generation.” 

Read more here: Cindy Loh Joins Scholastic to Lead 0–8 Program