A month of purpose: MGallery Collection stands against Breast Cancer this October

For its seventh year, MGallery Collection, a refined portfolio of luxury boutique hotels, is supporting Pink October Breast Cancer Awareness Month, by launching a series of events and initiatives across its network to raise awareness and collect donations for women affected by breast cancer each year.

A Global Voice for Women’s Empowerment

MGallery Collection has long placed women’s empowerment at the heart of its commitments, with initiatives designed to create meaningful experiences, foster strength, and support health and equality. This year, MGallery’s dedication has been recognised by the Generation Equality Forum, a global initiative led by UN Women to support gender equality.

Through this coalition, MGallery Collection strengthens its pledge to empower women and improve health, with a particular focus on Sexual and Reproductive Health and Rights (SRHR) and the promotion of Feminist Movements and Leadership. This commitment is brought to life in MGallery Collection through global campaigns such as Pink October, long-term partnerships with NGOs, and property-level initiatives that contribute directly to local communities.

The brand’s commitment also continues throughout the year. For example, properties such as the VIE Hotel Bangkok, the V Villas Hua Hin, the V Villas Phuket and the Avista Hideaway, all part of the MGallery Collection, provide ongoing support to the Queen Sirikit Centre for Breast Cancer in Thailand. This centre offers care and access to breast screening and diagnostics. In Australia, The William Inglis Hotel Warwick Farm - MGallery Collection partners with the Ingham Institute for Applied Medical Research, whose dedicated women’s health division advances critical research and patient support programs, making a meaningful difference in the lives of women and their families. In Africa, Gem Forest Hotel Nairobi, MGallery Collection has launched the MPowerment Program, a six-month journey combining technical and soft skills training to foster women’s autonomy and professional growth, reinforcing the brand’s long-term commitment to empowering women across regions.

Finally, in Europe, MGallery Collection is supporting Gustave Roussy, Europe’s leading cancer centre, for the second consecutive year with a donation of 20,000€.

Dining with Purpose

Throughout October, MGallery Collection properties worldwide will host charity events and dinners as part of their ongoing Pink October endeavours. These events aim to raise awareness of breast cancer through meaningful culinary and community experiences, with proceeds going directly to local NGOs. Recognising that conversations around breast cancer can have different meanings in different cultures and communities, MGallery Collection believes that supporting local NGOs is the most effective way to make a meaningful impact on the lives of women everywhere.

In Vietnam, Hôtel des Arts Saigon - MGallery Collection will host a charity dinner on 9th October 2025 at its fine dining restaurant, The Albion by Kirk Westaway, the first international concept by the acclaimed two-Michelin-starred chef. Proceeds will support BCNV (Breast Cancer Network Vietnam), a non-profit working to advance early detection and patient wellbeing.

In France, the iconic Molitor Hotel & Spa Paris - MGallery Collection will host a charity event on its rooftop terrace on 14th October 2025 to raise funds for Gustave Roussy, one of Europe’s leading cancer centres. The evening will include a charity raffle and a speech by Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery & Emblems, in the presence of representatives from Gustave Roussy.

In New Zealand, Hotel St Moritz Queenstown - MGallery Collection will host “Party for Pretties” on 31st October 2025 in its walled garden, featuring a gourmet grazing lunch, live music, and garden games, with all proceeds going to the New Zealand Breast Cancer Foundation.

In the UK, The Municipal Hotel & Spa Liverpool - MGallery Collection will dedicate the entire month of October to Pink Tea afternoons, with £1.00 from each tea donated to the breast cancer unit at University Hospitals of Liverpool. A raffle will also be organised, with the prize of an overnight stay for two, with proceeds going directly to the charity.

In Kenya, Gem Forest Hotel Nairobi – MGallery Collection is launching the MPowerment Program, a six-month initiative designed to equip women with both technical and soft skills to enhance their career opportunities. The program includes tailored training, mentorship sessions, and personal development workshops, with the goal of empowering participants to thrive professionally and personally. Guests and partners are invited to join the movement and support this meaningful commitment to women’s empowerment in the local community.

These initiatives reflect MGallery Collection’s philanthropic spirit and its strong engagement with local communities. Across regions, the brand unites its properties in a shared mission of support, awareness, and empowerment for women impacted by breast cancer.

Partnerships for Impact

This year, MGallery Collection is enhancing its commitment to raise funds and awareness for Pink October by collaborating with Djohr, the esteemed French artist, who has created the limited-edition Pink Icon illustration for MGallery Collection hotel. For the second year, the brand will present the exclusive Pink Icon, a distinctive symbol that will be featured throughout the properties and is available for purchase as a stitched patch. 

This limited-edition piece features a soft circle representing the breast, hands symbolising care, and a lotus, which is an ancient emblem of strength, healing, and rebirth. The Pink Icon will be displayed in hotel lobbies, and all proceeds from each sale will support local NGOs or Ruban Rose, a long-standing organisation dedicated to breast cancer awareness.

A Stay That Informs and Inspires

MGallery Collection staff, known as Heartists, will participate in dedicated training sessions, guided by leading health organisations and specific NGOs for local properties, to deepen their knowledge and learn how to speak compassionately about breast cancer awareness, symptoms and the purpose behind Pink October events to guests.

Guests booking through ALL.com, the website for the parent group of MGallery Collection, will also be invited to make a €2 per night donation to support local breast cancer organisations, helping to transform each stay into a meaningful contribution.

About MGallery Hotel Collection

MGallery Hotel Collection brand thoughtfully selects and curates unique properties around the world, forming a storied collection of boutique hotels with true soul where captivating stories are lived and shared. These more than 120 boutique hotels all around the world enjoy a unique history, inspired by the remarkable past of the building or by its destination that welcomes it, allowing the guests to live memorable and meaningful moments.

The MGallery Collection establishments are hotels in which guests live an immersive experience, marked by exceptional interiors, an art of the mixology that awakens all the senses, and a well-being focused on balance in everyday life and mindfulness. It is a brand committed to Women but also to local communities, promoting the know-how of surrounding artisans and producers.

MGallery Collection customers leave with an unconditional desire to discover the other jewels of the brand to live a new, unique experience. The most renowned hotels in this collection include the Hotel Molitor Paris in France, the Municipal Liverpool in the UK, the Santa Teresa Hotel in Rio de Janeiro in Brazil, Manly Pacific in Sydney in Australia, Athens Capital in Greece or Hotel des Arts Saigon in Vietnam. MGallery Collection is part of Accor, a world leading hospitality group counting over 5,600 properties throughout more than 110 countries, and a participating brand in ALL, a booking platform and loyalty program providing access to a wide variety of rewards, services and experiences.

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