CaixaBank launches Esfera, its new content platform, to connect with new audiences

• Esfera completes CaixaBank’s ecosystem of digital informational and content assets and is positioned as a cornerstone in the transformation of CaixaBank’s communication and its relationship with stakeholders.

• The platform, which offers everything from in-depth reports to interviews, as well as access to podcasts and video podcasts, aims to bring the institution closer to new audiences through a wide variety of themed content.

CaixaBank has launched Esfera, a new content platform featuring a wide range of topics aimed at diverse audiences, reinforcing the institution’s leadership and commitment to innovation, transparency, financial education, and social progress as a driver of social transformation. The platform is designed to inspire and inform through human stories, expert voices, inspiring ideas, and global trends, told from a unique perspective. It is positioned as an accessible and innovative space where users can learn, stay informed, and be entertained.

The platform is freely accessible through CaixaBank’s corporate website (www.caixabank.com) and does not require any subscription or prior registration.
All users, whether clients or not, will have access to content within an ecosystem that brings together finance, sustainability, and analysis of emerging social trends.

To offer a rich and engaging experience, Esfera features six content categories -economic environment, well-being, learning, entrepreneurship, commitment, and innovation- creating an immersive space and a meeting point between society and the institution.Additionally, the platform embraces a wide variety of content types, such as informative articles, in-depth reports, human stories, interviews, and guides.

It also includes multiple formats, such as podcasts and video podcasts produced by the institution, focusing on topics like female leadership, empowerment through sports, financial literacy, and the needs of older adults, among many others, all with the aim of bringing the institution closer to new audiences.

A Living Esfera

Esfera, defined by the claim “Where everything connects”, was created to capture the speed at which the worlds of knowledge and innovation are evolving. In today’s complex and dynamic environment, Esfera positions itself as a content hub that aims to be an open window to innovation and a space where connections revolve to enrich understanding of the present and anticipate the future. This approach makes Esfera more than just a platform: it is a living network of stories in motion that connects people, ideas, and trends through its interactive content.

Esfera is positioned as a cornerstone in the transformation of CaixaBank’s communication and its relationship with stakeholders, and completes the institution’s ecosystem of digital informational and content assets, such as the News actuality section (Headlines | CaixaBank) on CaixaBank’s corporate website, which provides access to the latest news related to the institution; the Shareholders and Investors section (Shareholders and investors | CaixaBank), where relevant financial information, the Investor Agenda, and the Shareholder Space can be consulted; or the economic analyses from CaixaBank Research, CaixaBank’s Research Service, available on CaixaBank Research (Opens in a new window); among others.