H&M now open in El Salvador

More than 500 customers waited in line, some over 36 hours, to enter the first H&M store in El Salvador, in the country’s capital city, San Salvador. The long-awaited store opened its doors at Multiplaza.

It was incredibly moving to see how warmly the community welcomed us. Bringing fashion and quality at the best price to a new country is always exciting, but the reception in El Salvador has far exceeded our expectations.” 

Beatriz Volkmann, Regional Manager of Hola Moda.

The ribbon-cutting ceremony was led by Beatriz Volkmann, Regional Manager of Hola Moda; Marisol Fernández, Country Manager for New Markets at Hola Moda; Vanessa Mena, Area Manager of H&M El Salvador; and Estefanía Huezo, Store Manager of H&M El Salvador.  

With this launch in El Salvador, H&M has stores in 80 markets and online sales in 61 markets.