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"Dinosaur juice addict?" Polestar launches campaign against fossil fuels, supported by Climate Week NYC


GOTHENBURG, SWEDEN – WEBWIRE –

Polestar (Nasdaq: PSNY), the electric performance brand, is partnering with Climate Week NYC to lift the lid on the impact of combustion engine cars on consumer’s lives and society through a dedicated campaign starting today, the 22 September.

The campaign brings attention to a common “toxic relationship”: the one between consumers and their gasoline cars. Posters across New York City and activations on social media channels during Climate Week NYC will feature messages like “Dinosaur juice addict?” or “Is it your dad’s fault? Call 1(888)260-1596 if you have a toxic relationship with gasoline”. The hotline provides arguments and facts on harmful fossil fuels and suggests a better alternative. Fredrika Klarén, Polestar Head of Sustainability, who will speak on Climate Week NYC’s flagship panel ‘The Challenge, the Change and the Tech’, says: “As many traditional car companies are back-tracking on their climate promises, we are doing the opposite. Polestar is committed to emission-free mobility, and we will continue to highlight the urgent need for an accelerated shift from combustion engine cars to electric ones – the most efficient and scalable alternative solution if we want our industry do its part to reduce climate change” Big cities are one of the places where the effects of combustion engine cars are most visible. With over half a million cars going into central Manhattan alone every day, the improvement potential on air quality and noise reduction is significant. Polestar’s participation at Climate Week NYC builds on its track record of sustainability leadership, including the Polestar 0 project – the company’s moonshot goal to deliver a truly climate-neutral car without offsets. The company recently launched Polestar 5, a performance GT embodying the brand’s sustainability ambition with 83% aluminum from smelters utilizing renewable electricity and 13% recycled aluminum. 

“At Climate Week NYC, we will challenge industry, policymakers and consumers to move beyond outdated technologies and accelerate the shift to clean mobility.”, says Fredrika Klarén.

 

Key facts:

  • Battery electric cars cause around 73% less CO2e over its lifetime compared to a gasoline car, if charged on the average projected European electricity mix 2025-2044 (ICCT July 2025)1
  • Fuel for private cars and vans represent more than 25% of global oil use2
  • Road transport accounts for over 15% of global energy related emissions. 3
  • Despite growing momentum, the transition across the automotive industry remains slow. In 2024, electric vehicles accounted for only 20% of new car sales globally. 4
  

1. https://theicct.org/publication/electric-cars-life-cycle-analysis-emissions-europe-jul25/

2. https://www.iea.org/energy-system/transport/cars-and-vans

3. https://www.iea.org/energy-system/transport/electric-vehicles

4. https://www.iea.org/reports/global-ev-outlook-2025/trends-in-electric-car-markets-2

 

About Polestar

Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand with a focus on uncompromised design and innovation, and the ambition to accelerate the change towards a sustainable future. Headquartered in Gothenburg, Sweden, its cars are available in 28 markets globally across North America, Europe and Asia Pacific.

Polestar has three models in its line-up: Polestar 2, Polestar 3, and Polestar 4. Planned models include the Polestar 5 four-door GT (to be introduced in 2025), the Polestar 6 roadster and the Polestar 7 compact SUV. With its vehicles currently manufactured on two continents, North America and Asia, Polestar plans to diversify its manufacturing footprint further, with production of Polestar 7 planned in Europe.

Polestar has an unwavering commitment to sustainability and has set an ambitious roadmap to reach its climate targets: halve greenhouse gas emissions by 2030 per-vehicle-sold and become climate-neutral across its value chain by 2040. Polestar’s comprehensive sustainability strategy covers the four areas of Climate, Transparency, Circularity, and Inclusion.

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