Tesco and Pampers partner to support parents of premature babies with free nappies

• Tesco is offering free Pampers Preemie Protection nappies to new parents, in partnership with Pampers
• These nappies are specifically designed to be extra gentle on even the most fragile of skin and fit around medical lines and leads
• Available now from all Tesco Pharmacies

Tesco has partnered with Pampers to offer free Pampers Preemie Protection nappies specially designed for premature babies, in over 350 Tesco Pharmacies across England, Scotland and Wales.

One in 13 babies in the UK are born prematurely¹ and have skin that is up to two times thinner than that of a full term baby, which makes it highly sensitive to touch². Pampers Preemie Protection nappies have been developed with neonatal nurses and parents to be extra gentle on even the most fragile of skin.

Designed to fit around medical lines and leads, the nappies aim to make nappy changing easier for parents and nurses and support up to six hours of leakage protection to help keep baby’s delicate skin protected, whilst enabling moments of touch and bonding that are essential for their development³.

Sarah Sturgeon, Tesco Category Buying Manager for Baby Products, said:“We know how overwhelming the early stages of parenting can sometimes be for families, particularly those with babies who are born prematurely. That’s why we’re proud to be working with Pampers to make sure parents have access to nappies that are specially designed for their little ones who arrive early. We hope that this little help will make a big difference and relieve some of the stress for parents with new babies that may need extra support.”

This partnership builds on Tesco’s ongoing commitment to supporting families and communities. It follows previous donations of premature baby clothing to NHS neonatal units across the country and aligns with Pampers’ long-standing mission to care for babies’ happy, healthy development.

Ian Morley, Vice President, Sales P&G Northern Europe, has first-hand experience of life in a neonatal unit after having two premature children. Ian said:“Nothing can prepare you for the shock and upheaval that comes when you have premature babies. I know that for many parents, the knowledge that we have a partnership with Tesco to provide these incredible small nappies for their babies, will give one less thing to worry about at a challenging time.”

The Pampers Preemie Protection nappies come in sizes tailored for babies weighing less than 1.1lb (500g) — three sizes smaller than standard newborn nappies.

Since 2017, Pampers has donated more than two million nappies to UK hospitals, pharmacies and parents, and has worked closely with Bliss, the UK’s leading charity for babies born premature and sick, helping families with essential support and resources during their time of need.

For more information, visit the Pampers website here, find your nearest Tesco Pharmacy here, or visit www.bliss.org.uk.

Notes

• Parents and guardians of premature babies may redeem five packs of nappies in each size (15 packs in total per Clubcard). 
• Sizes available are Size P3 for less than 1.1lbs (500g), Size P2 for less than 2.2lbs (1000g) and Size P1 for less than 4lbs (1800g).
• As these nappies are already being donated to parents and hospitals they do not need to be collected for further donation, to ensure that there is enough supply for those that need them.
• ¹ https://www.bliss.org.uk/research-campaigns/neonatal-care-statistics/prematurity-statistics-in-the-uk#:~:text=How%20many%20babies%20are%20born,before%2037%20weeks%20of%20pregnancy)
• ² Visscher M, Narendran V. The Ontogeny of Skin. Adv Wound Care (New Rochelle). 2014 Apr 1;3(4):291-303
• ³ Vittner, D et al. Parent Engagement Correlates with Parent and Preterm Infant Oxytocin Release during Skin-to-Skin Contact. Advances in Neonatal Care. 2019 19 (1): 73–79                                                                                                                                                                   

About Pampers^®

At Pampers, we believe in the power of working together - with parents, experts and our valued partners - to make babies’ world better, today and in the future. That’s why, for more than 50 years, parents have trusted Pampers to care for babies’ happy, healthy development. Pampers is a part of The Procter & Gamble Company (NYSE: PG) and is the #1-selling nappy worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of nappies, wipes and training pants designed to provide protection and comfort for every stage of baby’s development. Visit www.pampers.co.uk to learn more about Pampers products, our latest innovations and for a chance to win rewards.

Pampers, together we make babies’ world better.

About Procter & Gamble 

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bold®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Herbal Essences®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SevenSeas®, Tampax®, Venus® and Vicks®. Headquartered in the US, we are proud that P&G was founded by an Englishman and an Irishman in 1837 and our heritage lives on through the work of those in our Research & Development Centres, Manufacturing Plants and Business sites across the UK & Ireland. To learn more about P&G UK and Ireland, our brands and citizenship programmes please visit our website (pg.co.uk) and follow us on our social channels (Instagram @pgukandireland, LinkedIn Procter & Gamble UK & Ireland).

About Bliss

Bliss exists to give every baby born premature or sick in the UK the best chance of survival and quality of life. We champion the right of every baby born premature or sick to excellent neonatal care, experience and outcomes. We achieve this by improving care, giving voice to babies, and supporting parents to be partners in care.  Bliss was founded in 1979 by a group of concerned parents who discovered that no hospital had all the equipment nor the trained staff it needed to safely care for premature and sick babies. Determined to do something, these volunteers formed a charity to give vulnerable babies the care they deserve. More than 40 years later, Bliss has grown into the leading UK charity for the 90,000 babies born needing neonatal care every year.

Registered charity no. 1002973