Crafting Contrast: H&M Atelier Presents Autumn-Winter 2025 Collection.

For the new H&M Atelier Autumn-Winter 2025 collection, the Atelier design studio presents a modern winter wardrobe of elevated essentials with an unexpected edge, as sartorial shapes and finishes balance workwear codes and utilitarian accents. Leaning into these contrasts and relaxed, layered silhouettes, a fresh expression of menswear takes shape. Luxuriously tactile fabrics and an autumnal colour palette — warm-inflected beige, brown, and cognac neutrals give way to deep emerald and bottle greens — usher in a welcome change of season.

“ATELIER Autumn-Winter 2025 plays with workwear codes and classic menswear references, as well as infusing the season with something more opulent. I really love the ease with which this collection brings contrasting elements together,”

says Ana Hernández, Menswear Designer at H&M Atelier.

 A play of proportion between volume and length creates a relaxed silhouette.  A broad-shouldered, long wool overcoat sits alongside a short, padded utility jacket recast in quality cotton velvet — both in a perfect shade of winter brown — and a cotton canvas workwear jacket with a contrast velvet collar. Pinstripe suiting is cut long and slightly oversized, as are the new season trouser shapes, in denim, cotton and velvet, all of which stack at the ankle — an ideal length for the new season’s leather boot.

The art of layering remains central, as overshirts in velvet, denim, and fine wool checks add colour and texture to core cotton and jersey shapes. Fabrics that invite touch — from those woven in Italian mills to supple velvet, dense cotton, washed canvas, and wool knitwear — enhance the effect.

The new H&M Atelier Autumn-Winter 2025 collection will be available in selected H&M stores worldwide and online from 2 October 2025.

Launched in 2024, H&M Atelier is a capsule menswear line designed for the fashion-forward, contemporary man. The collections are characterised by a refined aesthetic, offering iconic wardrobe essentials crafted from intriguing materials with distinct textures and tactility.