More Miles, More Moments: Goodyear’s Winter Tire Helps You Drive Further for Less

As winter approaches and roads turn icy, Goodyear’s message to drivers is simple – you can get more out of every journey through your choice of winter tire.

Goodyear’s UltraGrip Performance 3 winter tire earned top marks from Allgemeiner Deutscher Automobil-Club (ADAC), Europe’s largest automobile association, for exceptional mileage, durability and value.

With Goodyear’s UltraGrip Performance 3, the money you save on tires and fuel can turn a quiet weekend at home into a spontaneous adventure or add hundreds of previously unexplored miles onto your next road trip.

UltraGip Performance 3: Tested and Proven for Real-World Journeys

ADAC ranks Goodyear’s UltraGrip Performance 3 top in mileage and fuel efficiency.

In the rankings, from ADAC’s latest 2024 test, the UltraGrip Performance 3 delivered:

The longest predicted mileage: An impressive 57,500km, outlasting major competitors.

Superior fuel efficiency: Consumption at just 5.6 l per 100km.  a winter-proof technological package, turns into savings

The great performance of UltraGrip Performance 3 in mileage and fuel efficiency provides best-in-class cost of ownership for Goodyear customers. Estimated to be around just £1.04 per 100km[1] for the overall package, the long-lasting performance of the tire delivers outstanding value compared to other premium brands.

Furthermore, UltraGrip Performance 3 means more than just savings. It offers consistent, top-tier performance from their first winter of use to their last. 

Offering outstanding grip and confidence in winter conditions, UltraGrip Performance 3 benefits from Goodyear innovations such as Snow Protect Technology and Wet Grip+ Technology, which together optimise the tire for cold-weather performance ensuring drivers can enjoy uninterrupted journeys all season long.

Everyday Value: What could £1.04 per 100km mean for you?

For many drivers, the true value of winter tire savings is what those savings make possible.  

In the UK, for example, driving 100km on UltraGrip Performance 3 tires costs just £1.04 – less than the price of two pints of milk (£1.20).

Similarly, a trip from London to Manchester (approx. 330km) costs just £3.43 for your tires.

Goodyear helps you go further for less without compromising on safety or performance.

More Choices, More Adventures with Goodyear

Goodyear combines proven test-winning performance with an unmatched range of products and add-ons for modern vehicles.

Beyond the benefits already provided by the UltraGrip Performance 3, Goodyear now offers 269 SKU variants of the tire, covering everything from compact cars and EVs to SUVs. This means more drivers can benefit from Goodyear’s award-winning winter tire range.

“UltraGrip Performance 3 reflects our commitment to delivering the highest standards of safety and performance for every driver in every type of vehicle,” said Ben Glesener, Senior Director, Technology Consumer, EMEA, Goodyear. “With our expanded lineup and industry-leading winter test results, Goodyear ensures more motorists than ever before can get to wherever the winter roads take them.”

For more information about the Goodyear UltraGrip Performance 3, please visit https://www.goodyear.eu/en_gb/consumer/why-goodyear/goodyear-ultragrip-performance-3.html

[1] Calculation based on ADAC predicted mileage for a 215/55R17 set and divided by its average retail price.