A Launch Fueled by Value, Not Discounts

“From Drift to Drive,” the latest book by leadership expert Chris Robinson, has seen a robust launch, pushing nearly 7,000 units sold and charting in the Top 30 of all three major Kindle categories at a premium $14.99 price—while still commanding a $28 hardcover price point. The book continues to hold the #1 New Release badge nationally, signaling sustained momentum amid a highly competitive month for nonfiction releases.

While many high-ranking Kindle titles rely on steep price drops, “From Drift to Drive” stands out—achieving strong rankings despite premium pricing. On the print side, its hardcover has steadily maintained placement in the Top 50 across multiple business and leadership categories, including:

• #46 in Motivational Management & Leadership

• #53 in both Leadership & Motivation and Business Motivation & Self-Improvement

• #3 in Leadership and in Motivational, #4 in Business Life and #6 in Management & Leadership on Amazon Canada

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Power of Community & Viral Signal

Robinson’s launch has not been a solo effort. Readers have begun tagging #NYTimesBook across social platforms, amplifying awareness and creating organic momentum around his NYT list bid. With endorsements from the Maxwell Leadership community and verified bulk orders of hardcover copies, the campaign blends credibility with grassroots energy.

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What the Numbers Mean

• Combined Print & eBook Nonfiction: With ~7,000 units projected, “From Drift to Drive” is on the cusp of NYT consideration, especially given its authentic, high-value sales footprint.

• Hardcover Nonfiction: Though traditionally requiring 10,000+ units, this book’s disciplined pricing and diverse retail mix make it a contender.

• USA Today Bestseller List: The book is highly competitive—especially if qualified retailers beyond Amazon confirm fulfillment.

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Author’s Reflection

“This launch isn’t just about hitting a list—it’s about proving that integrity, purpose, and strategic momentum can still move markets. Whether or not we land on the NYT list this week, we’ve already changed the conversation. And we’re just getting started.”

— Chris Robinson, Author of “From Drift to Drive”

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About the Author

Chris Robinson is a Maxwell Leadership Certified speaker, coach, and author committed to unlocking leadership potential through clarity, purpose, and momentum. He helps leaders, coaches, and organizations move from drift to intentional drive in their personal and professional lives.

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Readers and supporters are invited to help push “From Drift to Drive” further by:

• Purchasing or gifting the Kindle ($14.99) or Hardcover ($28)

• Leaving supportive Amazon and Goodreads reviews

• Tagging #NYTimesBook on social channels to generate visibility

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Contact & Media Inquiries

Contact Name: Chris Robinson
Email: Chris.Robinson@MaxwellLeadership.com
Phone: 314-583-4586
Website: https://www.chrisrobinsonspeaker.com/

Purchase the book: https://amzn.to/40j2izp

Request review copy: Chris.Robinson@MaxwellLeadership.com

Contact Information

Chris Robinson

Executive Vice President

Maxwell Leadership

chris.robinson@maxwellleadership.com