Ruby Group announces second swedish property in Malmö

The group continues its Scandinavian expansion with a second Swedish hotel, bringing 78 rooms of Lean Luxury design to Malmö’s creative heart. Located in the lively Davidshall district and developed in partnership with Revelop, the project will transform a former office building into a stylish new destination with vibrant public areas, just minutes from Copenhagen.

Davidshall, famous for its charming alleys, vintage boutiques, and lively café culture, sits just around the corner from Triangeln station - the future Öresund Metro connection to Copenhagen, due for completion in 2029. Malmö city center and the main station are within walking distance, while Copenhagen Airport is under 30 minutes away by train.

The hotel will be created through the conversion of an existing office building, offering highly visible public areas on the ground floor. The long-established restaurant “Brogatan” will continue to operate separately within the building, adding to the property’s authentic local feel. With a total floor area of around 3,500 m², the project fits seamlessly with Ruby’s flexible, space-efficient model.

Following our market entry announcement in Stockholm last year, Malmö is the perfect next step in our Swedish growth strategy. Davidshall’s creative energy, cultural flair, and unbeatable connection to Copenhagen give this project everything we look for in a location. Our Lean Luxury philosophy is about making exceptional design, comfort, and atmosphere affordable - this project offers the perfect stage for that" says Elena Guenther-Jakobs, Associate Director Development for Central & Northern Europe at Ruby Group.        

This partnership with the Ruby Group aligns perfectly with our mission to rethink and renew existing spaces sustainably,” says Mathias Björkman, Head of Real Estate at Revelop. “Together, we’re turning a historically significant building into a modern destination – without compromising on quality, character, or environmental responsibility. With the Ruby brand now part of the IHG Hotels & Resorts since February 2025, Revelop is proud to bring yet another distinctive hotel to the Swedish market.”

The conversion will be managed by Revelop as project developer and investor, with the interior design by Ruby’s in-house team led by Matthew Balon. The hotel is scheduled to open in Q1 / 2028, when it will join IHG Hotels & Resorts’ premium segment portfolio following their acquisition of the Ruby Hotels brand earlier this year.

About Ruby Hotels

The Ruby Group under the leadership of founder and CEO Michael Struck is breaking new ground with its Lean Luxury philosophy. With a lean organisational structure and concentration on the essentials, Ruby succeeds in creating a contemporary, affordable form of luxury for modern, cost and style-conscious customers.

Founded in 2013, the group operates 20 Ruby hotels across Europe, with an additional 15 hotels currently under construction or in the planning phase. Ruby also offers Ruby Workspaces – perfectly equipped workplaces and a creative atmosphere with access to an inspiring office community.

Financially strong shareholders support Ruby’s expansion: Cura, the family office of the German Otto family; the Austrian Soravia Group; Franger Investment, a German family office; Ocean Link, a private equity fund; the investor Michael Hehn; and Michael Struck jointly hold the company shares.