Stefano Solfaroli Camillocci appointed Lancia Marketing & Communication Director

Effective September 1, 2025, Stefano Solfaroli Camillocci has taken on the role of Marketing & Communication Director of the Lancia brand, reporting directly to Luca Napolitano, CEO of the brand.

With over 30 years of experience in the automotive sector, Stefano has held roles of increasing responsibility within Stellantis and the Fiat Chrysler Automobiles Group, gaining solid expertise in Sales, Marketing, Aftersales, and Network Management.

Throughout his career, he has led international teams in complex, customer-focused environments, overseeing, among other things, sales and aftersales marketing activities in Europe, the proprietary dealer network, and the development of B2B business in the Italian market.

His solid managerial background, combined with deep knowledge of the European market and strategic vision developed in a multibrand context, represents a significant added value in addressing Lancia’s challenges in Italy and Europe.

Stefano Solfaroli Camillocci stated:

“Lancia is part of my DNA: my first car was a Lancia, and in my professional journey I’ve already had the honor of working for this extraordinary brand. Today, I return home with great enthusiasm, ready to contribute to its renaissance and embrace the many challenges ahead, from the launch of the New Lancia Gamma to the rally adventure.”

Originally from La Spezia, he graduated in Economics from Bocconi University in Milan, is married, father of two children, and has always had a great passion for cinema.
 

Simona Magnarelli: +39 366 6729414 – simona.magnarelli@stellantis.com 

Lancia
With 119 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.
Lancia embarked on its Renaissance with the launch of the New Lancia Ypsilon and with a 10-year strategic plan that is moving ahead in leaps and bounds.
Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.

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