H&M Studio launches a new Essentials range – sharp, modern wardrobe staples that transcend trends

Sharp, modern and infused with the H&M Studio DNA – it’s time for H&M Studio Essentials. Launching this September, the collection puts unexpected twists on staple wardrobe pieces. Made from quality materials and designed to transcend trends, Essentials are based on the most loved Studio items that customers kept asking for. Each piece can be easily styled with the mainline Studio collections, challenging every notion that “wearable” has to look or feel basic. There will be two drops a year alongside the main seasons, with the debut H&M Studio Essentials range available in selected stores and at hm.com from 4 September.

H&M Studio Essentials was created to fill the need for wardrobe fundamentals. Driven by quality and fashion-forward thinking, the collections will be developed by the same in-house design team as H&M Studio. Essentials will always have classic pieces like tailoring and shirting that can be worn with anything, featuring those Studio design twists. For A/W 2025, strong silhouettes and comfort are key, with bold shoulders on a coat, blazer and leather jacket, cosy knit jumpers, and straight leg jeans and trousers taking centre stage.

“H&M Studio Essentials is all about those foundational wardrobe pieces like a tailored blazer, leather jacket, oversized shirt or jeans, done in thoughtful and directional way. There are notable design touches like straight shoulders, deep dip hems and textured seams. It’s all so wearable, but with an edge,”

says Shena Nordeus, collection designer H&M Studio